Food Industry News, Insights, and Education for the CPG Community

What can an effective public relations strategy do for a new food or beverage company? Sean Horrigan, a public relations specialist, says that it might mean the difference between obscurity and prominence for your brand.

As on-the-go Americans increasingly to turn to snacks in favor of sit-down meals, many food marketers view crackers, seen as a better-for-you option as compared to chips and pretzels, as critical to new product development — and greater sales.

When large and established companies are deciding whether to invest in an emerging brand, what do they want to see?

For a smaller company, working with a strategic partner can mean greater resources, knowledge and growth that it otherwise would not have.

I can’t stop thinking about Baltimore. The city where Freddie Gray was killed – allegedly by a “rough ride” from six Baltimore police officers, who have since been indicted – is also the the home of Natural Products Expo East.

A recent blog post published by SPINS, a leading provider of sales data in the natural and specialty food industry, posits that food trucks are impacting the CPG industry in a big way. Penned by SPINS analyst Gerald Oksanen, the post examines the impact of food trucks as leading incubators for culinary trends and innovation and why new CPG brands should take notice.

The National Confectioners Association (NCA) hosted its annual Sweets and Snacks Expo this week in Chicago. Featuring approximately 650 exhibitors and over 16,000 industry professionals, the event showcased the latest trends and products in chocolate, candy, gum, snacks, granolas, cookies, cakes and more.

You’ve completed the formulation and branding phases in the development of your brand. One of the next steps is coming up with an effective marketing strategy; it should be comprehensive and draw upon reliable market research and consumer insights.

Technomic, a Chicago-based research and consulting firm, predicts that over the next decade, Americans will dramatically change how and where they spend their money for food as compared to the previous decades when demands (and demographic trends) were more predictable.

It’s a question that has long challenged entrepreneurs: how do I learn more about my consumers? Granted, industry reports from leading marketing firms can be helpful in formulating a business and marketing strategy, but they are often very expensive to acquire.

We had our second Food and Beverage University event of the year in the amazing city of Chicago this past Thursday. The industrial Moonlight Studio space was transformed into a chic and modern food and beverages classroom for nearly 100 entrepreneurs.

In the second part of our interview with Massachusetts’ Small Business Administration (SBA) district director, Bob Nelson, FBU focused on the specific resources that the agency can offer entrepreneurs.

“You know, I’ve never thought about that question before.” That’s what I’ve been hearing almost exclusively lately when I ask whether there’s anything alarming about the lack of racial and ethnic diversity that I found remarkably easy to observe at Natural Products Expo West.

Wouldn’t it be nice if brands could identify the reasons behind consumer purchasing decisions and then use that information to develop their marketing strategies? In its recently released “The Why Behind the Buy” report, Acosta Sales & Marketing examines what drives consumers when they shop.

All startup brands know how difficult it is for new product launches to make an impact, especially during the first year. In its annual New Product Pacesetter report, IRI, a Chicago-based market research firm, featured the top food and beverage launches of 2014 (based on year one dollar sales in measured channels) and examined what they did right.