Food Industry News, Insights, and Education for the CPG Community
April Fools’ Isn’t Dead. It’s Just Riskier – and Smarter – Than Ever
There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.
Former Ben & Jerry’s Chair Sues Unilever, Alleging ‘Campaign’ to Vilify Her
Unilever’s divestment of its frozen division hasn’t cooled the cold war between it and Ben & Jerry’s as the ice cream brand’s former board chair is now suing the conglomerate, alongside current parent The Magnum Ice Cream Company, for allegedly undermining its social mission.
Lawsuit Targeting David Protein Nutrition Claims Voluntarily Dismissed
An attention-getting class action suit alleging that David Protein misled customers by “drastically understating” the calories and fat content in its protein bars has been voluntarily dismissed, according to a March 30 court filing.
SBA’s New ‘Grocery Guarantee’ Offers 90% Backing to Food Businesses
The U.S. Small Business Administration (SBA) unveiled a new loan program aimed at supporting small businesses across the domestic food supply chain.
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‘You Deserve Sweetness’: Toto Targets Mass Appeal with Indulgence-forward Rebrand, Improved Formula
Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”
Once Upon A Farm Beefs Up Portfolio With Five New Lines
Once Upon A Farm has added five new product lines to its portfolio of kids snacks and meals, claiming the launch marks its largest portfolio expansion to-date.
Thrive Market Adds Non-UPF Verified Filter
Thrive Market today unveiled a new way to weed out ultraprocessed foods. The online grocer has added a filter for products carrying the Non-UPF Verified seal, which indicates they don’t contain certain additives such as high-fructose corn syrup, artificial sweeteners or synthetic emulsifiers.
McCormick to Merge with Unilever’s Food Business in $45B Deal
Spice giant McCormick & Company announced today that it has entered into a definitive agreement to merge with Unilever’s food business, excluding India, in a transaction that values the unit at nearly $45 billion.
Featured Jobs
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Kaizen Repositions for Retail with Clearer Nutrition Messaging
Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.
‘Ndulge Bets on Frozen Greek Yogurt Bars as Protein Ice Cream Competition Heats Up
After building Keto Pint into a staple of the better-for-you freezer set for older, ketogenic and diabetic consumers, brothers Chris and Anthony Spencer have debuted a second act aimed at a different audience.
Good Girl Bags & Tags $3M Funding, Gen Z Ditches Legacy Brands, Coachella Noodle Fest & More
This week, we’re laying down the plant-based chicken law with Eat Just’s new SKU, breaking into the UK market, and getting married on the cheap thanks to a cookie delivery biz. Hey, what more could you ask for?
David Dobrik Digs Into the Details on His New Snack Brand Wavers
Influencer David Dobrik first got into the food business in 2022 via his on-premise pizza chain Doughbrik’s. Now, the YouTuber star and his company are in the snack aisle with Wavers, a brand of better-for-you snack crisps.
Lower Prices, Longer Labels: The Tradeoff Lurking in Center Store
A new report is putting numbers behind a tradeoff the packaged food industry has long understood, but rarely spells out: Cheaper products are often packed with extra additives, sugar and sodium.











