New Looks Take the Spotlight at Winter Fancy Foods Show

Lucini Italia gave attendees a sneak peek at their new “refined” branding. The branding on the company’s olive oil, dressings and tomato sauces is designed to give the line a more unified look, while also emphasizing the products premium positioning. The new packaging will hit store shelves nationwide in March 2017.

“The brand’s new offerings are carefully crafted to introduce more Americans to the spirit of Italy and support our commitment to create only high-quality, Italian-inspired products that are both simple and healthful,” said Mike Forbes, vice president of sales and marketing.