News

Late-night television personality Guillermo Rodriguez showed off his new namesake salsa brand at Natural Products Expo West.

Founders Row, a new venture studio focused on founder-led consumer businesses, announced today its backing of frozen pizza startup Yough, which features a protein-rich crust crafted with Greek yogurt.

Despite ongoing inflationary pressures, consumers’ appetite for sweets remains strong. Americans drove a record $55 billion in confectionery sales in 2025.

Little Spoon is taking another significant step in its mission to expand access to high-quality baby and toddler nutrition by opening the brand up to an entirely new consumer base: infants.

General Mills has revived the La Tiara line of thin, crispy corn taco shells and taco seasonings, bringing more than 100 jobs to the Kansas City area, where the brand originated.

Challenger brands have accounted for the lion’s share of packaged food category growth for the past decade-plus, and last year was no exception.

Children’s nutrition brand Mission MightyMe is leaning further into its science-based approach to allergen prevention with the debut of Nutty Trail Mixes, marking the brand’s first expansion beyond its flagship puffs.

After six and a half years building distribution and refining its product lineup, Japanese barbecue sauce brand Bachan’s was ready to find a strategic partner that could help it go “further faster,” said founder and CEO Justin Gill.

Gut-healthy “real food” is driving consumer demand. It’s no wonder sourdough is showing up in all areas of the store and fueling innovation beyond the bread aisle.

This week, we’re continuing our Natural Products Expo West deep dives, opening up about open source CPG brands, and buttering up a lovely crisp sandwich. Hey, what more could you ask for?