News

African foods brand Yolélé is splitting from its longtime supply and distribution partner Woodland Foods as it looks to expand its business to serve as both a CPG brand and an ingredient supplier.

Bob Burke, founder of Natural Products Consulting Group, and John Maggiore, founder of Maggiore Sales and Marketing, guide attendees on how to create effective trade spending and promotional plans. They also discuss the best methods for integrating these programs into company budgets and monitoring them for maximum sustained lift.

Every trip to the store consumers are faced with hundreds of choices and as a food brand, you only have a few seconds to make an impression. In this session Pulp & Wire founder Taja Dockendorf will share how her agency goes about developing branding for leading food companies and how you can utilize some of these strategies for your own food packaging, even before engaging an agency.

Your audience contains your consumers, both present and future. Here’s how to build it.

The team at Kroger is intent on finding new beverage brands to surprise and delight consumers. They discuss the store’s goals and the best ways to pitch and grow with this influential national chain.

We spoke with buyers from two of the leading e-commerce platforms about how they approach merchandising and purchasing decisions. Executives from Misfits Market and Thrive Market paint a picture of what it takes to catch the eye of an ecommerce buyer or category manager, how they think about assortment given the option of an “endless aisle” and what makes a brand successful with their consumers.

Faaturing: John Maggiore, Founder, Maggiore Sales and Marketing

UNFI Next is a distributor run program designed to curate and incubate emerging brands. We chat with Aaron May who oversees the UNFI Next program to discuss what the criteria for entry is, ideal timing for launch in a brand’s life cycle, and how to make it work for brand growth. Come with your questions and ask them live!

Demand planning and supply chain management have always been a critical part of CPG operations, and it’s more important than ever as businesses are looking for ways to create efficiencies with minimal sacrifice. Join Ed Davidson, demand planning and operations expert, and Kelli Wilson of Partake Foods as we discuss best practices for demand planning and how to tighten up operations to cut costs and improve your bottom line.

Long term success for food brands should be rooted in financial stability. Join CPG financial experts Monisha Khushalani and Elizabeth Carter to learn how strategizing for the future is based in setting attainable economic goals and managing a business’ bottom line.