A Retailer's Evolution. How Kroger is Working With Emerging and Natural Brands

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Holly Adrien, Natural and Organic Strategy and Innovation Manager for grocery chain Kroger, will share how she sources, onboards and works with better-for-you or emerging brands. Kroger has undergone an evolution in how it approaches natural food brands, and on the cusp of possibly another transition, Adrien will share with the NOSH audience why natural is a focus point for the conventional retailer and how the category plays a part in its larger basket building and customer retention strategy.

Featuring:

Holly Adrien, Natural and Organic Strategy and Innovation Manager, Kroger