Carol Ortenberg

Whether you’re planning to watch the Super Bowl for the commercials, the halftime show or the snacks, there’s no arguing that the big game is a big opportunity for food and beverage companies to generate both revenue and brand awareness. Here’s how some brands and categories are hoping to score a touchdown this weekend.

It’s a bean-anza as two CPG veterans joined legume-forward brands and a Francophile brand hired a new leader to accelerate the growth of its sweet snack line in the US.

From chickpeas to cassava, jicama to crickets, beans to lentils the chip category has come to represent a proving ground for novel ingredients made crisp and salty. Now, banana-centric brand Barnana is taking its show, hoping to introduce the mainstream American public to a new line of plantain chips.

Where you shop, what products are on shelf, and how they get to your house might be different in the future thanks to recent innovations and shifts in the marketplace. Here’s what you need to know.

With the launch of a new line, frozen treat brand Yasso is seeking to enter the red hot pint category. The expansion comes as private equity firm Castanea confirmed earlier this month that it had taken a majority investment in the brand last year.

Today, David Barber, co-owner of restaurants Blue Hill and Blue Hill at Stone Barns, announced the launch of Almanac Investments, a $30 million fund for agriculture and hospitality technology, CPG, and experiential retail companies.

Today, “ultra-fresh” food and beverage producer Urban Remedy announced it had closed a $17 million round of capital, with General Mill’s venture arm, 301 Inc, leading the round.

This week at Project NOSH, we’re looking at the top stories in technology and welcoming the robot overlords that will soon make our coffee, program our retail end-caps and sample products.

Helio, the proprietary machine learning investment algorithm developed by CircleUp to identify potential investment targets, has a new part-time gig. It’s been farmed out over the past year to a set of retailers to help them stock shelves with undiscovered but potentially worthy products.

On Monday, ginger-focused food and beverage company Reed’s Inc. announced it had begun the process to sell both its manufacturing facility in Los Angeles, Calif and its confectionary line.