Elavi Crosses 1,000 Retail Doors With Wegmans Launch, Bringing Clean Protein Brownies to the Northeast

Los Angeles, CA — Elavi, the permissible indulgence brand, announces its official launch in 114 Wegmans Food Markets across New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts, North Carolina, Connecticut, Delaware, and Washington, D.C. The placement pushes Elavi past 1,000 retail doors nationwide and marks the brand’s largest specialty grocery expansion to date. All three of Elavi’s bestselling protein brownie flavors—Chocolate Fudge, Birthday Cake Blondie, and Peanut Butter Chocolate—are now available at $3.29 per brownie and $22.99 for an 8-count carton.

Wegmans, consistently ranked among the top grocery retailers in the country for quality and customer loyalty, is one of the most selective chains for emerging food brands to crack. Elavi’s full-chain placement across 114 doors reflects the brand’s growing momentum and the rising consumer demand for snacks that deliver on taste without compromise.

The Only Protein Brownie That Appeals to GLP-1 Consumers and Is Dietitian-Approved

Elavi protein brownies are soft-baked, individually wrapped, and made with whole dates, almonds, real dark chocolate, and flax. Each brownie delivers 10 grams of plant protein and 10 grams of fiber, with zero refined sugar, no seed oils, no sugar alcohols, no artificial ingredients, and no gluten or dairy. Vegan, gluten-free, soy-free, dietitian-approved, GLP-1 friendly, and shelf-stable for 12 months.

“Wegmans shoppers are among the most discerning grocery consumers in the country. They read labels. They know the difference between good ingredients and not. We built Elavi for exactly that person, and we are thrilled to be on their shelves,” said Michelle Razavi, Founder and CEO of Elavi.

Rapid Retail Expansion Signals Category Leadership

The Wegmans launch adds to an already formidable retail footprint that includes Costco, Whole Foods Market, H-E-B, Amazon, Thrive Market, Life Time Fitness, and more.

“Consumers want to satisfy their sweet tooth without the guilt, the crash, or the ingredient list they cannot pronounce. The GLP-1 movement, the growing obsession with protein and fiber, the shopper who flips every package over before it goes in the cart—all of that is converging right now, and Elavi was built for exactly this moment. Reaching 1,000 retail doors and landing at Wegmans tells me permissible indulgence is a category we are leading, and we are just getting started,” said Razavi.

About Elavi

Elavi is a Los Angeles-based permissible indulgence snack brand on a mission to cut sugar, increase protein, and satisfy the sweet tooth. Founded by Michelle Razavi and Nikki Elliott, Elavi’s protein brownies and dessert cashew butters are reinventing what it means to indulge. Available at Wegmans, Whole Foods Market, Costco, H-E-B, Amazon, Thrive Market, Life Time Fitness, and elavi.co.