Carol Ortenberg

What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.

In the 1980s and 1990s, Ancient Harvest bordered on the revolutionary for its use of quinoa. But much changed and not only was quinoa no longer the exotic grain it once was but the pasta and grain categories shifted too, with gluten-free callouts no longer rare. But 2020 will kick off a “new era” for the brand, CEO John Becker believes, starting with a relaunch of the line, a reformulation of products and the acquisition of the Pamela’s line of gluten-free baked goods, pastas and mixes.

Chickpea brand Hippeas has always wanted to move beyond its initial line of puffs and become a “lifestyle” platform brand. Now the brand is taking its first steps in that direction; last week it launched a line of chickpea-based tortilla chips nationwide in retailer Whole Foods Market.

Confection brand Little Secrets is ready to give consumers their chocolate fix — while also fixing conventional candy offerings. The brand launches today a line of Cookie Bars (a Twix Bar alternative), a new almond butter flavor of its Crispy Wafers (which are similar to Kit Kats) and multipack bags of mini Crispy Wafers.

While other yogurt brands are looking to adjacent categories to see sales growth, Siggi’s still sees plenty of room for innovation within the set. It’s this strategy that is driving the skyr brand to launch three new products nationwide in January: plant-based skyr, kids’ pouches and nut butter enhanced yogurts.

Today PepsiCo announced its intent to acquire better-for-you snack producer BFY Brands — the maker of PopCorners snacks and co-packer of some PepsiCo snacks. Upon closing, BFY will roll into PepsiCo’s Frito-Lay North America division.

Hatching a new brand can take time. Such was the case for emerging brand Egglife, which entered stores this month after a three-year path to market. Backed by the family behind the country’s second largest egg producer, the company hopes to disrupt a tired category — wraps — and “snackify” the humble egg.

With new plant-based brands sprouting every day, there’s more competition in the category than ever before. But these start-ups will have another champion, with the launch of The Garden, an investment vehicle and service provider for emerging plant-based food and beverage brands. Brands accepted into The Garden will receive funds and services valued at up to $250,000 from investment firm New Crop Capital and meal kit company Purple Carrot.

Pasta brand Banza announced today the close of a $20 million round of funding co-led by Enlightened Hospitality Investments (the growth equity fund associated with restaurateur Danny Meyer’s Union Square Hospitality Group) and fund Prelude Growth Partners. When Banza launched in 2014, the concept of bean-based pasta alternatives was new and fairly untapped. Now, with plenty of companies also selling these offerings, Banza feels its time to focus on their brand and enter new channels.

Los Angeles-based private equity firm Butterfly today announced its acquisition of a majority stake in “clean” protein brand Orgain. The deal is Butterfly’s fifth investment and second in beverage, following the purchase of fresh juice focused Bolthouse Farms earlier this year.