Synear Celebrates Chinese New Year with Launch of Festive Persimmon-Shaped Sticky Rice Balls at Costco

CHATSWORTH, CA [January 15, 2026] – Synear Foods USA, a global leader in authentic frozen Asian cuisine, is proud to announce the retail launch of its Persimmon-Shaped Sticky Rice Balls with Black Sesame Filling. This seasonal offering is currently available at over 25 Costco locations across the Los Angeles region, perfectly timed for the upcoming Chinese New Year celebrations. This product represents a modern interpretation of Tangyuan, a traditional Chinese sticky rice dessert commonly enjoyed during festivals to symbolize togetherness and family reunion.

The launch comes at a time of unprecedented growth for international flavors in the United States. Recent retail trends indicate that the Asian food category is one of the fastest-growing segments in the grocery industry, with demand for authentic global flavors at major retailers like Costco increasing by over 20% in the last two years alone. Synear's latest offering meets this growing consumer appetite by blending high-quality ingredients with deep cultural storytelling, making traditional flavors accessible to a broad, mainstream audience.

Each unit features 30 pieces of meticulously crafted rice balls, boasting a soft, chewy rice exterior and a rich, nutty black sesame filling. The unique persimmon shape is an homage to Chinese culture, where the fruit is a powerful symbol of good fortune, happiness, and prosperity. This combination of tradition and visual appeal makes the product both a festive centerpiece for holiday meals and a thoughtful, giftable item for Costco members.

"At Synear, we believe food is a bridge between cultures," said Judy Zhu, CEO of Synear Foods USA. "Our Persimmon-Shaped Sticky Rice Balls are more than just a dessert; they are a celebration of togetherness and prosperity. By combining our 30 years of heritage in traditional rice-based foods with a symbolic design, we are thrilled to bring a taste of authentic Chinese New Year traditions to Costco members in a format that is both festive and approachable."

The product is designed for modern convenience, requiring only five minutes of preparation. While traditionally served warm in a sweet soup, the versatile rice balls can also be paired creatively with coconut milk, ice cream, or fresh fruit. With a net weight of 33.01 ounces and a suggested retail price of $13.39, the value-sized pack is specifically designed for sharing during the busy Lunar New Year season.

Synear's parent company in China brings nearly 30 years of experience to this launch, specializing in the production of premium rice-based foods. As one of the largest rice ball manufacturers in China, the company utilizes its deep expertise in traditional techniques and large-scale quality control to bring authentic products to the global market. This heritage allows Synear to honor culinary history while successfully adapting traditional recipes for modern retail environments and the evolving tastes of global consumers.

About Synear Foods USA

Synear Foods USA was established in 2015 in Chatsworth, California as a subsidiary of Synear Foods, a premier frozen food company based in Zhengzhou, China since 1997. Dedicated to sharing authentic Asian flavors with American homes, Synear Foods USA distributes high-quality frozen products across the U.S. For almost a decade, Synear has remained committed to traditional recipes and consistent innovation, offering a range of delicious and convenient frozen dumplings for chefs of all levels. With a focus on premium ingredients and a passion for culinary excellence, Synear helps bring the vibrant flavors of Asia to dinner tables nationwide.