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Andrew Whitman, managing partner at 2X Consumer Products Growth Partners, talked about the process of what he called – and trademarked as – “Brand Platformation,” and the benefits and challenges that come with creating that kind of broad product suite.

Today, San Diego-based Chosen Foods, the maker of paleo-friendly sauces and oils, revealed it had been acquired by Mexico-based Sesajal S.A de C.V. The deal officially closed in January 2017, but the two companies have held off on publicly disclosing the news until becoming fully integrated.

Packaging company TemperPack, which focuses on products that need to stay cold while shipping, wants to better match a package’s lifecycle to the product that it’s shipping– and it’s a sustainable mission investors are starting to get behind.

In our conversation, Norton discusses the company’s “inside-out” approach to marketing, how a strong company culture can bring tangible business results, and how a shared sense of responsibility to consumers has strengthened the company’s new relationship with Unilever.

From hiring executives to adding board members, here are some of the biggest moves the food industry has seen over the past month.

Plant-based, health startup Revere launched last week with plans of bringing personalization to athletes’ pre- and post-workout mixtures. The direct-to-consumer drink mix company also announced that it raised $2 million in a seed round led by Lerer Hippeau Ventures prior to the launch.

The story of how Josh Kilmer-Purcell and Dr. Brent Ridge came to become a gourmet food producer duo is something out of a specialty food fairy tale. Their journey began just under 10 years when they purchased a farm and small herd of goats. But with savvy marketing skills, the two have seen consistent growth across their Beekman 1802 line.

The food industry is like photography: entrepreneurs need to look at their world through a focused lens in order to get the best result. Or at least that’s how James Richardson, senior VP of knowledge and innovation at the Hartman Group, sees it. Richardson shared that sentiment and other insights on the power of focus for growing brands during last month’s Summer 2017 NOSH Live event in N.Y.C. Watch his entire presentation here.

Paleo snack brand Wild Zora has seen 20 times growth in its Amazon sales since revamping its retail and marketing strategies last October, according to the company. Cofounder Joshua Tabin told NOSH the online side of business has now become the brand’s “bread and butter.”

Award winning author Michael Ruhlman spoke about his new book, Grocery: The Buying and Selling of Food in America, while at NOSH Live Summer 2017 in N.Y.C. last month. In his on-stage discussion, which explored the changing landscape of retail stores, Ruhlman addressed how the importance of retailers responding to consumer needs creates new dynamics in the retail/consumer relationship.