Product Launch

The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.

Have you been patiently waiting for Ace Hardware to get in the CPG game? Kinda weird, if so, but this week consider your patience rewarded.

What began as a pandemic-era home kitchen experiment has transformed into a full-blown business with 3,000 retail placements across all 50 states, all in just two years’ time. Last week, Refresh Gum doubled its SKU count with three new plant-based, sugar-free gums in Peppermint, Bubble Gum and Peach flavors.

In this week’s notable new products roundup, Lindt introduces a non-dairy version of its classic chocolate truffles, GoGo Squeez targets an older crowd with electrolyte-infused fruit pouches, and Tochi heats up its line of Asian-inspired popcorn flavors.

In this week’s notable new products roundup, Stuffed Puffs reinvents its flagship milk chocolate-stuffed marshmallows, Whisps launches its “cheesiest cheese snack yet,” and Kettle Brand capitalizes on the rising popularity of Korean cuisine in the U.S with a limited-edition Gochujang flavor.

In this week’s new products roundup, Wonderful Pistachios unveils its newest fiery flavor, Kraft launches its first innovation under the new Kraft Sauces rebrand and Pop-Tarts seeks to make some noise in the snack aisle.

Natural Products Expo West saw a plethora of new product launches, and we are digging back into our notebooks to highlight some of what we found. Here’s a roundup of the latest plant-based innovations as well as some notable new snack highlights

Algae Cooking Club launched earlier this year and immediately began to make waves in the industry and online. But, despite the rising popularity of macroalgae – a group that includes seaweed, sea moss, kelp and other ocean-hailing ingredients – in food and beverage products, Algae Cooking Club (ACC) identifies with a completely separate group.

Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?

Continuing with our Expo West 2024 coverage, here’s a look at some of the hottest new products and trends that we spotted on the show floor last week, including Lessr Evil’s better-for-you take on Funyuns, Icelandic Provisions’ collection of alt-dairy skyr, and much more.