Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Lifeway To Launch Kefir Butter, Eyes Record Sales on GLP-1 Tailwinds
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Field Trip Snacks Launches Bar Brand; Perfect Bar Going Nut-Free
At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.
Rachel Mansfield Launches Kids Snack Brand
Investor, food blogger and cookbook writer Rachel Mansfield is now adding snack brand founder to her list of titles with the launch of clean-label snack brand cadootz!
New Products: Righteous Felon’s Honey Heist BBQ, Ritz Does Sweet and Salty
In this week’s notable new products roundup, Barebells takes inspiration from a lunchbox staple for its newest protein bar flavor, Ritz taps into the sweet-and-salty trend, and ActivatedYou unveils a mushroom-infused instant coffee.
The DropOut Companies Expands Frozen Portfolio with Target-exclusive Launch of Bronco Breakfast Bagels
Consumer products house The DropOut Companies is expanding its frozen handhelds portfolio and entering the breakfast daypart with the Target-exclusive launch of Bronco breakfast bagels this month.
New Products: Byte’m Brownie Bites’ New Look, Milk Bar’s Collab with Skippy Peanut Butter
In this week’s notable new products roundup, Byte’m Brownies Bites unveils a fresh new look, Milk Bar teams up with Skippy peanut butter to reveal a secret, and Clio and Wildwood release seasonal offerings just in time for the holidays.
Smood Sweets’ Long Game: Whole Fruit, Permissible Indulgence and a National Launch with Target
After making its retail debut in 300 Target stores last month, Candy Date brand Smood Sweets is set to go national with the mass retail chain in March, bringing the brand to all 1,900 locations.
New Products: Khloud’s Cinnamon Roll Protein Popcorn, Ben & Jerry’s Does Bars and Oreo Goes Zero Sugar
In this week’s notable new products roundup, Khloud Protein Popcorn seeks to reimagine a cozy classic treat, GHOST expands its protein cereal lineup in collaboration with General Mills and Oreo taps into the zero sugar craze.
New Products: Pistakio Unveils Panettone for the Holidays, Whoa Dough Does Snack Packs
In this week’s notable new products roundup, Pistachio and My/Mochi gear up for the holidays with seasonal offerings and SNAX-Sational Brands teams with Chiquita to launch its first product outside of popcorn.
Backed By Industry Vets, Smood Sweets Bets on Candy Dates As the Next Scalable Confectionery Platform
After debuting at the Sweets & Snacks Expo roughly six months ago, Smood Sweets is bringing its candy dates to Target stores nationwide this month, aiming to reimagine nostalgic candy for the masses.