Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Lorissa’s Organic Snacks Extends Beyond Meat Snacks
Lorissa’s Organic Snacks, the producer of the first top nine allergen-free meat snack and a subsidiary of Jack Link’s parent company Link Snacks, has expanded beyond that fast-growing, crowded category for the first time.
Banza Extends Beyond Gluten-Free With Protein Pasta Launch
Banza has expanded beyond the gluten-free space for the first time in the company’s 12-year history, introducing a new line of Protein Pasta made with wheat flour, semolina flour and its hero chickpea.
![[Exclusive] Sweet Loren’s Extends With Protein-Focused Offerings](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/03/02165734/2026-03-02-sweet-loren-s-extends-with-protein-focused-offerin-square-150x150.png)
[Exclusive] Sweet Loren’s Extends With Protein-Focused Offerings
Sweet Loren’s is updating its look as it extends into new eating occasions with a trio of refrigerated, ready-to-bake, top nine allergen-free innovations.
TRUFF Brings Its ‘Ultimate Culinary Flex’ Positioning to Squeezable Aiolis
Hot on the heels of its label refresh, truffle-infused condiment maker TRUFF is doubling down on its positioning as the “ultimate culinary flex” with a new line of squeeze aiolis.
South 40 Bets on Simplicity Over ‘Proteinmaxxing’ In Bar Set
Simple, clean ingredients and transparent, ethical sourcing have always been core to South 40’s product ethos and the launch of its new Craft Bars takes that combinations even deeper.
Chomps Broadens Protein Portfolio With Chicken Stick Debut
Premium meat stick brand Chomps announced its first new protein in nearly eight years with its entrance into chicken sticks.
New Products: Natty Ice Cream Bulks Up Portfolio; Like Air Collabs with Freestyle Snacks
In this week’s new product roundup, The Laughing Cow taps into the pickle flavor craze, Natty Ice Cream bulks up its portfolio, and Like Air partners with Freestyle Snacks on co-branded puffcorn.
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
PepsiCo Taps into Creator Culture with First TikTok Shop Snack Line
With a new, limited-edition collection of “Flavor Swap” snacks debuting first on TikTok Shop, PepsiCo is testing whether content creator-led hype can serve as a viable go-to-market strategy.
How Mason Dixie Is Proving That ‘Clean Label and Comfort Food Aren’t in Conflict’
Mason Dixie Foods announced today it is expanding its frozen portfolio with two new SKUs that underscore its mission to prove “clean label and comfort food aren’t in conflict,” according to founder and CEO Ayeshah Abuelhiga.