Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
How Tia Lupita is Bringing Mexican Flair to the Condiment Aisle
Vilore Foods-owned Tia Lupita is betting big on sauces as the next frontier of Mexican-inspired flavor. The brand debuted two new product lines at Expo West 2026: Mexican Barbecue Sauces and Creamy Hot Sauces.
Seventies and Starting Over In Sweets: Meet Toby Bar
Husband-and-wife team Toby and Melanie Maloney are starting over at 77 and 71 years of age, respectively, after long careers as executives led them to a much sweeter gig.
New Products: Carrot Fries, Bite-sized Pierogies and Shelf-stable Tofu Snacks
In this week’s new products roundup, Bolthouse Fresh Foods seeks to drive incremental growth in the ready-to-cook vegetable category, Mrs. T’s Pierogies introduces a bite-sized format, and TofuGo seeks to challenge conventional protein bars with a shelf-stable tofu snack.
How Chomps Is Creating New Opportunities With Chicken
Chomps explains why its expansion into chicken sticks opens up new opportunities for the brand to grow in families’ pantries.
Little Spoon Enters Infant Formula Market
Little Spoon is taking another significant step in its mission to expand access to high-quality baby and toddler nutrition by opening the brand up to an entirely new consumer base: infants.
Mission MightyMe Expands Allergy Prevention Platform with Target-exclusive Toddler Trail Mixes
Children’s nutrition brand Mission MightyMe is leaning further into its science-based approach to allergen prevention with the debut of Nutty Trail Mixes, marking the brand’s first expansion beyond its flagship puffs.
Sourdough Surges Beyond Bread Set
Gut-healthy “real food” is driving consumer demand. It’s no wonder sourdough is showing up in all areas of the store and fueling innovation beyond the bread aisle.
Once Upon a Farm Bets on Baby Food Coolers, Protein to Power Post-IPO Growth
Hot on the heels of its IPO last month, celebrity-backed baby and kids nutrition brand Once Upon a Farm is seeking scaled, profitable growth with refrigerated coolers and protein-forward product innovation.
Legacy Chocolate Maker Ritter Sport Extends Into Plant-based
Over a century old, German chocolatier Ritter Sport has made its first-ever extension into plant-based chocolate.