Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
New Products: Frank’s Red Hot Celebrates National Hot Sauce Day; Kodiak Does Overnight Oats
In this week’s notable new products roundup, Kodiak expands its high-protein breakfast portfolio, Blue Bell Creameries taps into the protein craze with new ice cream pints, and Real Good Foods introduces high-protein flour tortillas.
Blue Bell Ice Cream Teases High-Protein Pints
Blue Bell Ice Cream is tapping into the high-protein craze with the upcoming release of PRO pints, the brand announced on Instagram today.
Ripi Expands To Whole Foods With Exclusive Flavor
Emerging frozen stuffed pasta player Ripi marked its largest retail rollout to date, expanding the brand to Whole Foods Market stores with a new exclusive flavor.
She’s The Sauce Makes Retail Debut at Pop Up Grocer; Unveils Improved Formula
Protein- and fiber-filled condiment brand She’s the Sauce is making its retail debut with Pop Up Grocer as part of a three-month rotation.
BUFFS Is Betting on Grass-fed Beef Puffs to Reimagine Meat Snacks
Meat snacks have long been dominated by strips, sticks and jerky, but for beef puff snack BUFFS, that’s even more reason to innovate.
New Products: Collabs from Club Crackers and Like Air, Jumex Does Candy
In this week’s notable new products roundup, puffcorn brand LikeAir teams up with coffee company Copper Cow Coffee, KIND introduces Protein Max Granola and Jumex ventures into the candy aisle.
The Fruit Snack Category Is About To Get Its Protein Moment
Innovation firm Foodberry announced a strategic partnership with snackable cheese and kid pouch expert Bel Group this week, parent to brands like Laughing Cow and GoGo SqueeZ.
Magic Spoon Debuts Protein Pastries at Target
Magic Spoon is again expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target.