Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
How Cold Chain Operators Are Turning a Market Shake-Up into Opportunity with The Fit Bagel
The operators behind Cold Chain 3PL are expanding into branded consumer goods with a standalone company, The Fit Bagel, betting they can turn a market gap created by BetterBrand’s abrupt shutdown into a disciplined opportunity built on operational rigor.
TRUFF Debuts Its First Mild Hot Sauce
Truffle-enhanced condiment brand TRUFF is broadening its reach with non-heat-seeking consumers by introducing its first ever Mild Hot Sauce.
New Products: Coconut Cult Teams Up with MALK, Bitchin’ Sauce Goes Beyond Dips
In this week’s new products roundup, Purely Elizabeth enters the world of ingestible beauty, Coconut Cult joins forces with MALK and Bitchin’ Sauce ventures beyond the refrigerated aisle.
CPG Week Podcast: A Better Bagel Bootleg And Barron Trump’s Beverage Bet
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard dig into the latest development surrounding the beleaguered maker of The Better Bagel, Barron Trump’s involvement in a beverage startup and the recent departure of Impossible Foods’ chief executive. The podcasters also review the impact of deflated cocoa prices on chocolate makers and consumers at the checkout.
SIMPLi’s ‘Biggest’ Launch Signals Regen Ag’s Nutrient Density Claim Could Be Winning
SIMPLi rolled out its largest new product launch to-date, spanning 10 products across three categories and bringing the supply chain-oriented company’s mission to 13 countries total.
New Products: Collabs from A-Sha and Ghost, Plus Fly By Jing’s Hot Pot Bomb
In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.
BetterBrand’s Former Shipping Company Launches ‘The Fit Bagel’
Easy Lunches & More, a specialized food delivery service that claims to be the “last retailer of Better Bagel,” is now shipping its own version of the product, called The Fit Bagel, after it was “ghosted” by the company, according to its Instagram page.
Why Whoa Dough Is Dropping Bars For Bites
Whoa Dough has discontinued its first product line as it leans into a fresh new format bringing it deeper into snacking while hurdling the protein-saturated and overly-competitive bar category.
Dan-O’s Seasoning Expands into Dip Mixes
After a decade on the market, seasoning company Dan-O’s is making its first foray into the dip category with a 4-SKU lineup of dry mix seasonings.
Lundberg Farms Brings Regenerative Rice to Dessert-Inspired Snacking
Regenerative rice brand Lundberg Farms has expanded into crunchy snackable sweets with new dessert-inspired line Sweet Cakes.