Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
As Caffeinated Snacking Grows, Moka Energy Launches Edible Coffee Bars
New edible coffee brand Moka Energy is using a proprietary process to turn whole coffee beans into a chocolate-like format.
New Products: Nestlé Toll House Takes to the Pitch, Sargento Does Lunch Snack Kits
In this week’s new products roundup, Nestlé takes to the pitch ahead of the FIFA World Cup 2026, Reese’s brings back a fan-favorite limited-edition flavor, and Sargento unveils a better-for-you twist on Lunchables.
Can Sourdough Be Scaled? Leaven Foods Is Betting It Can
Big Bread still hasn’t cracked the sourdough code, but San Diego-based biotech company Leaven Foods may have just created the secret ingredient to make true sourdough work at scale for home bakers and professionals alike.
![[Exclusive] Hot Ones Expands Into BBQ](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/04/06103957/2026-04-06-square-1080x1080-1-150x150.png)
[Exclusive] Hot Ones Expands Into BBQ
The team behind Hot Ones’ branded CPG sauces is expanding beyond its flagship condiment type for the first time with a new line of spicy barbecue sauces.
New Products: Roots Farm Fresh Does Breakfast, Huer Foods Collabs with Cholula
In this week’s new products roundup, Roots Farm Fresh expands its frozen potato products into the breakfast daypart, Huer Foods and Cholula collaborate on “swicy” gummy candy, and Dr. Praeger’s expands its snack lineup.
Once Upon A Farm Beefs Up Portfolio With Five New Lines
Once Upon A Farm has added five new product lines to its portfolio of kids snacks and meals, claiming the launch marks its largest portfolio expansion to-date.
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
‘Ndulge Bets on Frozen Greek Yogurt Bars as Protein Ice Cream Competition Heats Up
After building Keto Pint into a staple of the better-for-you freezer set for older, ketogenic and diabetic consumers, brothers Chris and Anthony Spencer have debuted a second act aimed at a different audience.
New Products: Mavericks Does Sandwich Cookies, Chobani Expands Flips Line
In this week’s new products roundup, Mavericks makes its first foray into the sandwich cookie category, Chobani expands its Flips yogurt line with a campfire treat-inspired flavor and Perfect Bar taps into two major trends. WA-CHAA! Peanut snack maker WA-CHAA! has expanded its lineup with two new flavors: Sichuan Barbecue and Salt & Sichuan Peppercorn…. Read more »
Once Again Targets Clean Protein Trend with New Peanut-Based Powder
Once Again is leaning into the protein craze in its own way. This month, the nut butter brand debuted a new Peanut Protein Powder made with a “first-to-market, proprietary peanut flour.”