Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
TRUFF Brings Its ‘Ultimate Culinary Flex’ Positioning to Squeezable Aiolis
Hot on the heels of its label refresh, truffle-infused condiment maker TRUFF is doubling down on its positioning as the “ultimate culinary flex” with a new line of squeeze aiolis.
South 40 Bets on Simplicity Over ‘Proteinmaxxing’ In Bar Set
Simple, clean ingredients and transparent, ethical sourcing have always been core to South 40’s product ethos and the launch of its new Craft Bars takes that combinations even deeper.
Chomps Broadens Protein Portfolio With Chicken Stick Debut
Premium meat stick brand Chomps announced its first new protein in nearly eight years with its entrance into chicken sticks.
New Products: Natty Ice Cream Bulks Up Portfolio; Like Air Collabs with Freestyle Snacks
In this week’s new product roundup, The Laughing Cow taps into the pickle flavor craze, Natty Ice Cream bulks up its portfolio, and Like Air partners with Freestyle Snacks on co-branded puffcorn.
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
PepsiCo Taps into Creator Culture with First TikTok Shop Snack Line
With a new, limited-edition collection of “Flavor Swap” snacks debuting first on TikTok Shop, PepsiCo is testing whether content creator-led hype can serve as a viable go-to-market strategy.
How Mason Dixie Is Proving That ‘Clean Label and Comfort Food Aren’t in Conflict’
Mason Dixie Foods announced today it is expanding its frozen portfolio with two new SKUs that underscore its mission to prove “clean label and comfort food aren’t in conflict,” according to founder and CEO Ayeshah Abuelhiga.
Tia Lupita Enters BBQ and Creamy Condiment Sets with a ‘Mexican Flavor Lens’
Armed with greater distribution capabilities from new parent company Vilore Foods, Tia Lupita is pushing further into the condiment aisle with four new SKUs.
Forager Project Bets Bigger On Greek-Style Line As Velocities Rise
Plant-based dairy brand Forager Project has expanded its high-protein Greek-style yogurt line with new sizes and flavors nearly a year after first debuting the format.
New Products: Jack Link’s Introduces Carnivore Bites, MìLà Unveils ‘Biggest Product Expansion Yet’
In this week’s new products roundup, Jack Link’s introduces a bite-sized, protein-packed snack, Primal Kitchen launches its first-ever dairy-based offerings, and MìLà announces its “biggest product expansion yet.”