Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Swedish Candy Surge: Sockerbit Debuts Sour Foamy Lips & Skulls, BonBon Unveils First Salty Snack
Swedish candy’s rise in the U.S. isn’t slowing down any time soon – and brands are arriving at this year’s Sweets & Snacks Expo ready to capitalize on growing consumer demand for premium gummies and snacks crafted with cleaner ingredients and unique textures.
New Products: Graza Expands Potato Chip Line, Smackin’ Teams Up with A-Rod
In this week’s new products roundup, Graza expands its potato chip lineup, Smackin’ hits a home run with former MLB star Alex Rodriguez and Feel Good Foods dives deeper into the breakfast category.
Purely Elizabeth, Hippeas Embrace Clean Protein
Protein-packed innovation isn’t slowing down – it’s coming for every eating occasion, and everything in between, in particular.
Cocoa-Free Innovation Gains Ground as Cargill, Voyage Foods Launch NextCoa
As climate pressures and supply chain disruptions reshape the global cocoa market, Cargill and Voyage Foods are introducing a new cocoa-free confectionery alternative aimed at helping manufacturers maintain chocolate-like flavor profiles.
Novus Foods Debuts New Protein Dessert Line Under Winky
Noosa parent company Novus Foods is pushing deeper into the fridge, extending and evolving its mainstream gelatin brand Winky into a functional food platform with the debut of a new protein-forward dessert line.
Rogue Raises $2.5M, Lands Probiotic-packed Protein Snacks in Walmart
Armed with $2.5 million in pre-seed funding and a product that combines “max flavor” with “clinically relevant” probiotics, protein snack newcomer Rogue is gearing up for its retail debut in 2,800 Walmart stores nationwide.
New Products: My/Mochi Rolls Out Cotton Candy Flavor, Barebells Adds Banana Bread Protein Bar
In this week’s new product roundup, mochi ice cream maker My/Mochi taps into rising consumer demand for nostalgic flavors, Barebells bulks up its Original Protein Bar lineup, and Little Latke introduces two new shelf-stable latke crisp flavors.
Yaza Leans on Tzatziki to Unlock Conventional Retail
Yaza is prioritizing consumer education and brand expansion as it works to move beyond startup mode and build a solid brand block around its “Mediterranean Made Easy position,” complete with a new look and new products.
New Products: Partake, Unreal and Dandies Launch S’Mores Kit; Kite Hill Does Protein Cream Cheese
In this week’s new products roundup, Partake, Unreal and Dandies team up to launch a Peanut Butter Cup S’Mores Kit, Man Cereal bulks up its flavor lineup, and Kite Hill taps into the protein craze with a new cream cheese alternative.
Backed by CAVU, Gymkhana Fine Foods Brings Michelin Pedigree to U.S. Retail at Whole Foods
Gymkhana Fine Foods is bringing its sauces and marinades to Whole Foods, backed by a $8.5 million investment led by CAVU Consumer Partners.