Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
New Products: Carrot Fries, Bite-sized Pierogies and Shelf-stable Tofu Snacks
In this week’s new products roundup, Bolthouse Fresh Foods seeks to drive incremental growth in the ready-to-cook vegetable category, Mrs. T’s Pierogies introduces a bite-sized format, and TofuGo seeks to challenge conventional protein bars with a shelf-stable tofu snack.
How Chomps Is Creating New Opportunities With Chicken
Chomps explains why its expansion into chicken sticks opens up new opportunities for the brand to grow in families’ pantries.
Little Spoon Enters Infant Formula Market
Little Spoon is taking another significant step in its mission to expand access to high-quality baby and toddler nutrition by opening the brand up to an entirely new consumer base: infants.
Mission MightyMe Expands Allergy Prevention Platform with Target-exclusive Toddler Trail Mixes
Children’s nutrition brand Mission MightyMe is leaning further into its science-based approach to allergen prevention with the debut of Nutty Trail Mixes, marking the brand’s first expansion beyond its flagship puffs.
Sourdough Surges Beyond Bread Set
Gut-healthy “real food” is driving consumer demand. It’s no wonder sourdough is showing up in all areas of the store and fueling innovation beyond the bread aisle.
Once Upon a Farm Bets on Baby Food Coolers, Protein to Power Post-IPO Growth
Hot on the heels of its IPO last month, celebrity-backed baby and kids nutrition brand Once Upon a Farm is seeking scaled, profitable growth with refrigerated coolers and protein-forward product innovation.
Legacy Chocolate Maker Ritter Sport Extends Into Plant-based
Over a century old, German chocolatier Ritter Sport has made its first-ever extension into plant-based chocolate.
New Products: Protein Pints Bulks Up Flavor Assortment, Nate’s Honey Does Nut Butter
In this week’s notable new products roundup, protein-packed ice cream maker Protein Pints bulks up its flavor assortment, Nate’s Honey introduces honey-infused peanut butters and fruit spreads, and Dot’s Pretzels debuts its first snack mix. Day Out Protein ball maker Day Out Snacks has unveiled its newest limited-edition flavor: Peanut Butter Crunch. The new variety… Read more »
Retail-exclusive Guava Passion Dole Whip Leads Dole’s Tropical Flavor Push
Hot on the heels of its inaugural trend report, Dole Packaged Foods is pushing further into tropical flavors with a collection of new retail offerings designed to meet growing demand for a “sensory getaway.”
Nutrient-Dense Micro Meals, Small Indulgent Bites Fuel New Innovation
As consumers continue to demand nutrient-dense offerings and Americans increasingly take up use of GLP-1 drugs, broad-scale innovation tides across meals and snacks seem to be heading in a singular direction.