Product Launch
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Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
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![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
BloxSnacks Brings Protein to Kids Fruit Snacks with Snackmode
With the upcoming launch of its Snackmode protein fruit snack line, kid-focused snack brand BloxSnacks is betting that protein will help define the next generation of better-for-you lunchbox treats.
Mrs. Fields Founder’s Daughter Launches Functional Cookie Brand
Cookie brand Fields Good is targeting different day parts and use occasions for its functional indulgence products.
The Next Wave of Caffeine at Sweets & Snacks: Trail Mix, Sublingual Powders and Lollipops
At the Sweets & Snacks Expo in Las Vegas last week, new offerings from brands like Awake, Buzz Bomb and Alert Pop underscored just how far the caffeine category is stretching beyond the beverage aisle.
SNAX-Sational Brands Teams with Chiquita, Guy Fieri on New Snack Launches
SNAX-Sational Brands is doubling down on two fast-moving trends in the snack aisle with the debut of Chiquita-branded Plantain Chips and a Guy Fieri microwave popcorn line.
Rotten Ventures into the Chewy and Protein Candy Sets with Tiniez and Chewerz
Better-for-you candy purveyor Rotten is entering a new phase of growth with two new innovations and accelerating retail momentum.
‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
Healthy, but not too healthy. That’s the gist of the products that made this year’s edition of Circana’s 2025 New Product Pacesetters.
Martin Starr, The Potash Twins Expand Sweet Stash Candy Brand with Two New SKUS
Sweet Stash – a new gummy candy brand founded by actor Martin Starr and influencers Ezra and Adeev Potash (a.k.a. “The Potash Twins”) – is expanding its lineup with two new products: Sour Jams and Rock Jams.
FoodStory Brands, UFC Enter Protein Bar Arena with Main Event
FoodStory Brands is stepping into the protein bar ring with one of its most ambitious launches yet: Main Event, a co-owned, co-developed brand created in partnership with UFC.