In this week’s notable new products roundup, Rotten enters the protein candy set, Mason Dixie Foods cleans up a classic drive-thru order, and Pringles teams up with Buffalo Wild Wings in anticipation of football season.
Cacique Foods
Cacique Foods has expanded its portfolio of Hispanic cheeses, cremas and chorizos with its new Shredded and Grated Cheese line, which includes Mexican Style Four Cheese (shredded), Queso Quesadilla (shredded) and Queso Cotija (grated). The new offerings are available in 7 oz., 16 oz. and 32 oz. resealable bags at retailers nationwide. Learn more by visiting caciquefoods.com.
Rotten
Better-for-you candy purveyor Rotten has officially launched Tiniez and Chewerz, two modern versions of iconic candy formats available in Sour and Original varieties previewed at the Sweets & Snacks Expo in May. The new confections retain the hallmarks of the brand’s approach – all-natural ingredients, low sugar and added fiber – while incorporating 11 grams of protein from a proprietary blend of whey protein, yeast protein and collagen. Each serving has 40% less sugar than legacy brands, according to Rotten. More information is available at eatrotten.com.
Chobani
Chobani has introduced 20GProtein Flip Greek Yogurt in four flavors: Tropical Mango Coconut, Strawberry Banana Cashew, Almond Coconut Chocolate and Pomegranate Pistachio Chocolate. The lactose-free, high-protein snack combines Greek yogurt with freeze-dried fruit and nut mix-ins. For more information, visit chobani.com.
Mason Dixie Foods
Mason Dixie expanded its portfolio of clean-label comfort food with the launch of the Chicken Biscuit Sandwich, the brand’s latest addition to its Costco lineup. Created as a better-for-you take on a drive-thru classic, the new offering pairs Mason Dixie’s classic buttermilk biscuit with chicken breast meat seasoned with the brand’s original restaurant house blend of spices. The sandwiches have 11 grams of protein. Mason Dixie’s Chicken Biscuit Sandwich is rolling out to Costco locations throughout the Northeast, Bay Area and San Diego. Learn more by visiting masondixiefoods.com.
Pringles
In anticipation of football season, Pringles has teamed up with Buffalo Wild Wings on its first flavor collaboration with a national restaurant brand in more than five years. The Pringles x BWW lineup includes Parmesan Garlic, Medium Buffalo and Asian Zing flavors. The new snack is rolling out to select retailers beginning this month, expanding nationwide in September. More information is available at mars.com.
Evergreen
Frozen breakfast brand Evergreen is rolling out a Protein Waffle line nationwide at Kroger and ShopRite. The waffles, crafted with Greek yogurt, eggs and avocado oil, deliver 10 grams of protein per serving. They are available in Evergreen’s Homestyle flavor and have a suggested retail price of $7.49 per 4-count box. For more information, visit eatevergreen.com.
General Mills
General Mills has partnered with Warner Bros. Discovery Global Consumer Products to launch new and returning Harry Potter-inspired Pillsbury and Betty Crocker Products, including Golden Snitch Shape Cookies, Chocolate Frog Truffle Kit, Hogwarts House Pumpkin Cakes, Forbidden Forest Chocolate Cakes and Harry Potter Fruit Snacks. The lineup will be available at retailers nationwide starting this month. Learn more by visiting generalmills.com.
