Fueled by Confectionery Push, SkinnyDipped Forecasts $100 Million in Revenue This Year

SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites. Fueled by this category push, the company is forecasting over $100 million in revenue this year, according to co-founder and CEO Breezy Griffith.

The new confection, which features coconut and roasted almonds coated in a dark chocolate shell and has just 3 grams of sugar, is currently available on Amazon for $25.36 per 4-pack of 3.17 oz. bags. It’s set to hit the shelves of Target and Walmart beginning in September.

When approaching new products, Griffith said SkinnyDipped seeks to marry consumer feedback with the company’s own instincts and intuitions to create “snack-fections” – products located at the intersection of snacking and confection. Following the success of its best-selling Dark Chocolate Peanut Butter Cup, the company recognized a void in its platform for a coconut product and set out to create “the best-tasting coconut bite that exists on the market.”

Rather than leaning into niche trends like zero-sugar, SkinnyDipped has chosen to focus on longer-term macro trends like lower sugar and nostalgia. Chocolate candies with reduced sugar and no added sugar are experiencing greater dollar and volume growth than their traditional counterparts, according to Circana. What’s more, 40% of consumers are now looking for lower-sugar products in the confectionery market.

“We know that we have a lot of permission to move into adjacent categories and to continue to build out the brand as a platform. We’re hyper-focused on building out our confection platform and getting Coconut Bites as widely distributed as we can,” said Griffith, adding that SkinnyDipped will be entering a new product category in 2026.

When approaching retail partnerships with product innovation, SkinnyDipped focuses on the democratization of food to ensure it’s thinking about every consumer rather than just a natural or mass channel shopper. According to Griffith, the company’s presence in a range of channels – from club to grocery to drug store – is a testament to its wide appeal and accessibility.

“We aim to make amazing-tasting, better-for-you snacks available to the masses. For us, that means that we don’t have a testing ground per se. We’re a mass brand with a mass meeting, whether that’s in Whole Foods or Sprouts or in Target or Walmart,” said Griffith.

Launched in 2016, SkinnyDipped started off with a flagship line of coated nuts in a wide range of flavors, including Dark Chocolate Peanut Butter, Lemon Bliss and Super Dark + Sea Salt. Since then, the company’s low-sugar product platform has expanded to include salty and sweet nut snack mixes and chocolate cups and bites. Its products are available in over 25,000 doors nationwide.

Though she declined to share the specific revenue breakdown, Griffith said confection is now the largest part of the business, signaling that “the brand can move into new categories and exceed expectations.” Just two years ago, SkinnyDipped’s dipped nuts still made up the bulk of its revenue.

In 2023, the company closed a $12 million round led by entrepreneur David Grutman to support retail expansion and drive innovation. At the time of the raise, Griffith told Nosh that SkinnyDipped had specifically sought out investors who could help “amplify” the company’s message and products.

Like countless other CPG brands – including giants like Hershey and Mondelēz International – SkinnyDipped has been forced to navigate surging cocoa prices over the past few years. However, by pinpointing efficiencies throughout its supply chain, the company has maintained pricing amidst the commodity crisis.

“Our goal was to not raise prices, because we know that there has been a significant impact already on the end of the consumer in terms of inflation. Everyone sees it on that grocery bill,” said Griffith. “So we are doing everything we can as a brand to hold pricing for our consumer.”

SkinnyDipped will spend the back half of the year focused on expanding distribution for its coconut bites, which have already had “incredible reception,” according to Griffith, citing Amazon data and reactions from retailers. The company will also work to build out its presence in the c-store channel and foodservice, which is a “huge unlock.”