CPG Week Podcast: Where Did All Of Kroger’s Red Bull Go?

This week, senior reporters Brad Avery and Lukas Southard break down a series of lawsuits targeting the use of allulose in energy drinks and protein bars as well as an update on a crustless sandwich trademark case. The hosts also discuss a simmering dispute between Red Bull and Kroger, and break down a new report on the state of private label.

1:00 - Brad explains why Liquid Death and David Protein are fighting legal complaints against on-pack zero-sugar.

4:00 - Smucker’s case against Trader Joe’s Crustless PB&J Sandwich product will move forward after a district judge denied a motion to dismiss the case. Lukas and Brad discuss the history of J.M. Smucker Co.'s litigious protection of its Uncrustables product. 

7:30 - Why is Red Bull disappearing from Kroger banner store shelves? Brad untangles the mystery pitting one of the largest energy drink brands against this major grocery company.

10:00 - Lukas dives into a recent private-label data report from SPINS, explaining how and why store brands are bringing more than just value-minded shoppers to the set.