New Products: Collabs From Like Air, GoodPop, Oishii, Coconut Cult and More
In this week’s notable new products roundup, Like Air introduces its first-ever product collaboration, Mott’s ventures deeper into the snack pouch set, and Deep Indian Kitchen expands its Kati Street Wrap line.
Coconut Cult x Mid-Day Squares
Probiotic coconut yogurt brand Coconut Cult has teamed up with chocolate maker Mid-Day Squares to create its latest flavor, Mid-Day Cookie Dough. No details have been released other than the fact the product will be launched in September. Keep an eye out for more information on thecoconutcult.com.
Buffalo Wild Wings x The Marzetti Company
The Marzetti Company has expanded its retail portfolio in partnership with Buffalo Wild Wings, releasing four new hot sauces: Original, Chipotle, Habanero and Blazin’. The 5 oz. bottles are exclusively available on Amazon, with retail expansion slated for 2026. To learn more, go to marzetticompany.com.
Humble Seed
The Humble Seed has unveiled its latest creation, Whole Wheat Protein Crackers. Available in three varieties – Sea Salt, Garlic Herb and Rosemary Sea Salt – each serving contains 5 grams of plant-based protein from a combination of hemp, chia, flax, pumpkin and sunflower seeds. The Humble Seed’s Whole Wheat Protein Crackers are now available at Whole Foods Market stores nationwide. Visit humbleseed.com for more information.
GoodPop x SmartSweets
Declaring summer 2025 as “Sweet & Sour Summer,” frozen treat maker GoodPop has joined forces with low-sugar candy brand SmartSweets to introduce Sourmelon Frozen Pop Bites. The new offering, which is a mashup of GoodPop’s Watermelon Pops and SmartSweets’ Sourmelon Bites, includes 10 snackable watermelon pop bites per pouch. For more information, visit goodpop.com/sourmelon-frozen-pop-bites.
Mott’s
Mott’s is going deeper into the kids’ pouch category with the launch of shelf-stable Fruit Smoothie Pouches, offered in Strawberry Banana (made with oatmilk) and Vanilla Peach (made with milk) varieties. Strawberry Banana is available at Target for $8.99 per 8-pack of 4.2 oz. pouches, while both varieties are available at Walmart for $3.98 per 4-pack. Learn more by visiting motts.com.
Deep Indian Kitchen
Deep Indian Kitchen has expanded its Kati Street Wrap line, introduced in 2024, with three new varieties: Coconut Chicken Curry, Chicken Biryani and Matar Paneer. The wraps are crafted with handmade Paratha bread crafted in India, filled with vegetables, spices and proteins. Additionally, the brand has launched a vegetarian Butter Paneer entree. All four offerings are rolling out to major retailers nationwide, including Target, Sprouts, Stop & Shop, Hannaford, Giant and Giant Eagle. For more information, visit deepindiankitchen.com.
SAN-J
SAN-J, the producer of Tamari Soy Sauce, is diversifying its product portfolio with the addition of Premium Koji Granola. Available in three flavors – Original, Matcha and Cocoa – the new offering features rolled outs coated with rice koji syrup and baked with antioxidant-rich rice bran oil. SAN-J Premium Koji Granola will soon be available for purchase on Amazon and at select retailers. Visit san-j.com to learn more.
Oreo x Reese’s
Oreo and Reese’s have unveiled not one but two product collaborations: The Oreo Reese’s Cookie and The Reese’s Oreo Cup. The former features signature Oreo chocolate sandwich cookies filled with Reese’s peanut buttery cream mixed with Oreo cookie crumbs. The latter combines milk chocolate and white cream peanut butter cups with Oreo cookie crumbs. Both new products will be available for presale starting August 18 and are slated to hit store shelves in September. For more information, visit oreo.com.
Monte’s x Oisihii
Indoor vertical farming company Oishii has teamed up with sauce brand Monte’s to launch a limited-edition red sauce using its specialty Rubī Tomato. Grown vertically in New Jersey, the tomato variety features a juicy center with a “surprising sweetness” that adds “a super bright and vibrant twist to Monte’s sweet and smooth signature sauce,” according to the product announcement. The new offering is exclusively available at Happier Grocer in New York City. For more information, visit oishii.com.
Like Air x Prime Bites
Puffed snack maker Like Air has announced its first ever product collaboration with Prime Bites, a high-protein snack company. The collaboration includes the introduction of Like Air Chocolate Glazed Donut Puffcorn, a new variety inspired by Prime Bites’ most popular brownie flavor. The new product will be available in a limited-edition, TikTok Shop-exclusive bundle ($39.99) that includes 15 single-serve bags of the flavor, six Prime Bites Chocolate Glazed Donut Protein Brownies, one Like Air chip clip, one Like Air free grocery store coupon and the opportunity to win a year’s supply of Like Air and Prime Bites. Learn more by visiting likeair.com.
