From Amman to Anaheim: Mezete Debuts Authentic, Premium Middle Eastern Foods at Expo West - Booth N1630

• Full range of plant-based Middle Eastern foods

• Clean label; Preservative Free

• Certified Non-GMO, Halal, and Vegan

• 18-month shelf stable – Ambient storage

Global demand for authentic international cuisine is booming—and Middle Eastern food is leading the way. Mezete, a Jordan-based brand transforming traditional recipes into convenient, clean-label products, is excited to be back for its second year at Natural Products Expo West in Anaheim, California, March 4-6, Booth N1630 (North Hall).

With a presence now in 50 countries, Mezete's U.S. expansion is fueled by growing consumer demand for bold global flavors, plant-based, preservative-free foods. At Expo West, Mezete will showcase its full range of ready-to-eat dips, sauces, soups, and stews—all made with natural ingredients and no added oils.

"Middle Eastern cuisine is rich in flavor, culture, and nourishment," said Khaled Kasih, CEO of KASIH Foods, Mezete's parent company. "Through years of research, Mezete can ensure that its foods stay naturally fresh and tasty for up to 18 months with no preservatives (using our proprietary UHT method). We're proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they're made at home."

What Makes Mezete Different?

• Middle Eastern Food is much more than Hummus… Discover a full range of delicious and naturally plant-based foods and learn more about this rich cuisine which is now trending and is the fastest growing across North America and Europe.
• Clean-label, real food: All products are Preservative free, Project Non-GMO Verified, Vegan, and Halal, with many gluten-free options.
• Experience Hummus the way it was meant to be – full of Tahini goodness (much more than U.S. made brands). Tahini is what gives authentic Middle Eastern hummus its exceptionally rich and velvety smooth texture.

Now available in the US and made with no added oils (no cheap fillers or oils).

Not Just Hummus! While known for its signature hummus, Mezete will present a wide variety of Middle Eastern staples, including:

Dips:

• Classic Hummus
• Red Hot Chili Hummus
• Zesty Za'atar Hummus
• Baba Ghanouj
• Muhammara

Sauces:

• Classic Tahini Sauce
• Shatta (a fragrant Middle Eastern hot sauce)
• Toum (Garlic Sauce)

Soups & Stews:

• Adas Soup (Spiced Lentil Soup)
• Freekeh Soup (Smoked Wheat Kernel Soup)
• Mulukhiyeh Stew (Jute Mallow Vegan Stew)
• Shakshouka Base Stew

'ToGo' Format: Convenient single-serve hummus cups with breadsticks, available in bold and exciting flavors. Snacking for your health-conscious and plant-based shoppers:

• Classic Hummus with Breadsticks
• Roasted Red Pepper with Breadsticks
• Zesty Za'atar with Breadsticks

About Expo West:

Expo West is the industry's defining event for natural and organic professionals. For four decades, it has been the ultimate CPG and retail ecosystem experience in Anaheim, CA where breakthrough connections, visionary insights, and market-transforming discoveries revolutionize your business trajectory.

Press Appointments:

Media Contacts: Vicki Jakubovic, VICKIGJPR, 973-519-8926, Booth Contact: Bruce Hinson 214-998-1404

Photo Credit: Mezete