Investment

The baby food world is about to experience a huge growth spurt. Today former Annie’s Homegrown CEO John Foraker and actress Jennifer Garner announced they are joining baby food brand Once Upon a Farm as co-founders and investors. Foraker will also assume the role of CEO and Garner will act as Chief Brand Officer.

Yesterday, Fenwick Brands, a CPG investor and operator, announced the closing of a round of investment in HannahMax Cookie Chips. Previous investor Alliance Consumer Growth also took part in the round; the dollar amount of the round was not disclosed.

Last week, produce-centric brand Veggie Noodle Co. announced a minority investment from Encore Consumer Capital. Today, the Austin, Texas-based company released more details surrounding the deal, which was revealed to be a $14 million investment closed in May.

Terms of the deal were not disclosed but, as previously reported on NOSH, an April 2016 filing with the Securities and Exchange Commission indicated the company had closed roughly $850,000 of a $1.5 million round in May. Van Alstine told NOSH the round, which has now officially closed, was oversubscribed by more than 30 percent.

While Steve Savage has been bringing environmentally friendly brands to the table for decades, it wasn’t until recently that they were the kind you could eat. The former CEO and founder of Eco-Products, Savage recently focused his attention on consumer products, backing better-for you brands under the corporate name 1908 Brands. But cleaning up in the food aisle has been more arduous than Savage expected, and as a result, 1908 has decided to take some time to digest.

The company announced Wednesday that it had received $2 million from previous investor Advantage Capital Agribusiness Partners, which will be used to help the brand move beyond the baby aisle with other “tummy friendly,” shelf-stable products that can appeal to older children.

Investment platform CircleUp has new offerings designed to service specific institutional clients and entrepreneurs who want more privacy around their capital raise. The new offering has gradually rolled out over the past year.

KEEN Growth Capital told NOSH the firm has obtained a “significant” partnership interest in both O’Dang Hummus and The Jersey Tomato Co. The fund, led by managing partners Jonathan Smiga and serial entrepreneur Jerry Bello, is a group that invests in early-stage entrepreneurs. KEEN did not disclose financial terms for either deal.

Toosum Healthy Foods announced last week its acquisition of KUTOA, a non-GMO, vegan nutrition bar company. Terms of the deal were not disclosed. Toosum founder Peter Guyer told NOSH that Grassia will remain “very involved” with the business and will have minority ownership. Currently Garcia is focused on helping the two brands come together and continuing to build customer relationships with new and existing retailers.

Capital can come in many forms. At some stages, cold hard cash has its role, but some, entrepreneurs are looking to investors who can also bring social capital and strategic advice to their companies. Darren Rovell, a sports business reporter at ESPN, sought to meet that need when he brought together a group of 25 high net worth investors and family offices to make up his new investment group, Tastemaker Capital Partners.