Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Smash Foods Raises $18M With L Caterton Backing
Smash Foods has secured $18 million in a Series A funding round led by L Catterton, with participation from The Family Fund and Eclair Ventures.
Peppertux Raises $2.35M to Fuel Retail Expansion
Can America’s appetite for pistachios extend beyond the viral Dubai chocolate trend? The founders of Southern California startup Peppertux – along with their new investors and retail partners – are betting on it.
Starco Brands Acquires Custom Bakehouse
Starco Brands announced today it has acquired manufacturing powerhouse Custom Bakehouse. The transaction will support the company’s vision to build an “fully integrated” CPG platform.
Additional Content
Second Nature Brands Looks To Build BFY Sweets And Snacks Platform
Second Nature Brands, parent company to Kar’s Nuts, Sanders Chocolates and Second Nature Snacks, is looking to ramp up its acquisition strategy over the next few years as it seeks to build a platform of better-for-you sweet and snack brands.
Peatos Closes Funding Round To Pursue 2023 Profitability Goal
Snack maker PeaTos announced it has secured new funding as it seeks to hit profitability in 2023. This was the third round of its Series A, dubbed A3, and was led by POST Holdings, Inc. as well as other “high profile private investors.”
Misfits Market, Imperfect Foods Layoff 20% of Company
Weeks after closing its acquisition of online retailer Imperfect Foods, “ugly” food marketplace Misfits Market laid off over 80 employees last week as it moves to streamline operations.
NotCo Raises $70M To Build B2B Business And “Operate Like Coca Cola”
Backed by $70 million in new growth capital, plant-based food and beverage company NotCo is aiming to build a business-to-business food technology platform “that operates like Coca Cola.”
Black Sheep Foods Closes $12.3M, Fuels Foodservice Approach To Plant-Based Lamb
Food technology company Black Sheep Foods has closed a $12.3 million funding round helping the company scale up its foodservice-based business to new regions.
News Roundup: Carrot Cracker Business Closes Down; Campbell’s Soup Sales Surge
In this week’s roundup: Upcycled cracker brand Seconds closes up shop, Campbell’s raises FY guidance as soup sales heat up, Second Nature Brands acquires Brownie Brittle and Vital Proteins secures B Corp status.
Popchips Sold to From the Ground Up Parent Company
Powered by Real Food From the Ground Up has acquired Velocity Snack Brands Opco, LLC (VSB), the owners of puffed chip company Popchips. With the acquisition, and prior launch of sister brand You Need This, the company hopes to create a better-for-you snack platform.
Watch: Kroger and Albertsons CEOs Take The Stand In Senate Hearing
Senate committee members attempted to extract Kroger and Albertsons’ “side of the story” during a hearing on the $24.6 billion merger. Here are some highlights from the two and a half hour testimony.
Emmi Group Merging Specialty Dairy Businesses Into Darey Brands
Swiss-based Emmi Group is consolidating its Redwood Hill Farm and Jackson-Mitchell dairy producers under a new subsidiary called Darey Brands, formalizes the partnership that the two companies have had in place for the last five years.
Maine Crisp Co. Strategizes Growth As Buckwheat Bakery Brand
Snack manufacturer Maine Crisp Company is eying new baked goods categories as it seeks to scale with the support of a new production facility, distribution gains, updated packaging and an expanded leadership team.


