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Food and beverage industry news.
CPG Exec Sarah Bird Heads to Quinn
Longtime CPG executive Sarah Bird has joined Quinn Foods as CMO. “The brand is at this incredible place where it can grow,” Bird said of the opportunity.
Vericast: Inflation Pushes Brands to Craft Marketing Around Generational Differences
Marketing firm Vericast explained in its “2022 CPG and Grocery TrendWatch” consumer report that brands who offer competitive pricing and promotions while optimizing the convenience of online shopping with the in-store experience are more likely to succeed across age groups during the current high inflationary period.
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Flashfood App Aims To Close Food Waste Gap For Retailers, Consumers
The grocery shopping app Flashfood has doubled its business in 2022 and saved 45 million pounds of food waste from landfills by pairing grocery retailers with shoppers looking for a discount.
Where’s the Brie: Can High End Vegan Cheese Grow the Category?
Vegan cheese has long been associated with highly-processed, non-fermented oil-starch-flavor concoctions. While artisan iterations have emerged within the category, they face a conundrum. What’s the role of these products, given that slices and shreds still lead sales in the category?
The MetaMarket Looks to Gamify Ecommerce with Pop-Up Virtual Events
While some ecommerce platforms may be navigating a downturn as many consumers return to brick-and-mortar retail, startups Parade and CPGD are looking to the metaverse to make the online shopping experience more fun and personal with their latest platform: The MetaMarket. Launched earlier this year, the MetaMarket calls itself “the first-ever farmers’ market in the… Read more »
Whole Foods Market Unveils First Cohort for Local and Emerging Accelerator Program
Whole Foods Market this week announced the 10 brands selected to participate in its new mentorship and education program for local suppliers, the Local and Emerging Accelerator Program (LEAP).
The Pandemic Boosted E-Commerce, What Happens Now?
The pandemic changed how consumers used e-commerce to get products delivered to their doors but the exponential growth of digital shopping platforms has subsided leaving CPG food and beverage companies to reevaluate how they strategize growth and reach consumers online.
FMI: Shoppers Are Confused What Constitutes Plant-based
Despite a rising consumer interest (+40%) in meat, dairy and seafood alternatives, a new report released by the Food Industry Association (FMI) last week – titled The Power of Plant-based Food and Beverage – revealed that shoppers are still confused about what products are considered plant-based.
Notable New Products: Thai Chili Edamame Beans & Animal-Free Whey Protein Powder
This week’s roundup of notable new products saw a protein brand collaborating with animal-free whey protein producer Perfect Day, a snack company rolling out Thai chili edamame snacking beans and a frozen produce brand offering the “Honeycrisp of strawberries.”
The Checkout: Giant Foods Loops In Waste-free Model; Swapples Acquired By Stone’s Throw
In this week’s Checkout: Giant Foods brings with circular waste platform Loop to D.C.-area stores; Stone’s Throw Foods announces its acquisition of Swapples; Morningstar Farms factory workers file to unionize; Shinsegae Foods invests $6 million into U.S. subsidiary Better Foods; and Ginkgo Bioworks and Bayer expand AgBio partnership.