Comfort-Food Favorite Made Smarter: Dr. Praeger’s Launches Mac & Cheese Stars

ELMWOOD PARK, N.J. — Dr. Praeger’s, the frozen food brand known for its craveable veggie burgers and family-friendly snacks for more than 30 years, is expanding its growing snacking platform with the launch of Mac & Cheese Stars, arriving at Target stores in May.

Mac & Cheese Stars are Dr. Praeger’s take on a classic comfort favorite, combining real cheddar and mozzarella cheeses, tender macaroni, and a crispy golden coating for the perfect bite. Crunchy on the outside and creamy on the inside, these star-shaped snacks deliver rich, cheesy flavor and cook up in minutes in the air fryer or oven, making them a deliciously easy option for busy afternoons, after-school snacks, or quick family meals. Made with vegetables including cauliflower, butternut squash, and carrots, each serving delivers 5 grams of protein and 3 grams of fiber. Mac & Cheese Stars offer a feel-good twist that both kids and parents can agree on: they’re easy to serve, easier to love, and an instant family favorite.

“Mac & Cheese Stars are all about delivering that craveable, cheesy, comfort-food experience in a way that works for today’s families,” said Jenna Behrer, Chief Growth Officer at Dr. Praeger’s. “It’s the kind of snack kids get excited about and parents feel good serving, making it an easy ‘yes’ any time of day.”

The launch builds on the strong momentum behind Dr. Praeger’s expanding snack portfolio, which now includes fan favorites such as Pizza Stars, Taco Stars, and Broccoli Cheddar Cheesy Bites. Together with the brand’s category-leading Littles® line—one of the most recognized lines of veggie snacks for kids in the frozen aisle—Dr. Praeger’s continues to grow its presence in the better-for-you frozen snack category.

Mac & Cheese Stars will launch at Target in May with a retail price of $5.99. To find a retailer near you, visit DrPraegers.com.

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About Dr. Praeger’s

For over three decades, Dr. Praeger’s has been committed to pioneering delicious and convenient ways to help people eat more vegetables. Known for their veggie-forward products, Dr. Praeger’s caters to the nutrition-curious and those seeking minimally processed, clean-ingredient foods. With innovative offerings like Pizza Stars, Crunchy Veggie Burgers, and the category-leading Littles® line, Dr. Praeger’s makes healthy eating accessible and enjoyable for all ages. For more information, visit DrPraegers.com.