News

In this week’s new products gallery, Once Upon a Farm branches out into the past category, Kabrita launches what it touts as the only goat milk-based infant formula to meet all FDA requirements in the U.S. and Cheez-Its launches a new Extra Crunchy innovation perfect for ASMR lovers.

IQBAR is rolling out new packaging across all three product lines next week that will bring simplified nutrition claims and see the adoption of a new tagline: “For Smart Mouths.”

New York-based startup FFUPs is looking to bring its “bombastic branding” to a wider audience – by getting smaller. The flavored corn puff maker is downsizing its flagship 4 oz. product to a 1 oz. single-serve bag.

Food technology company Voyage Foods ended 2023 with a nearly $22 million payday that was filed with the SEC on December 29. The new capital comes from previous investors Valor Equity Partners, Horizons Ventures, UBS O’Connor and Level One Fund.

Hear from LesserEvil president and CEO Charles Coristine about the ways the snack brand maintains a focus on capital efficiency. The result: new products, new retail channels, new investment capital and new manufacturing facilities, with every quarter either break-even or profitable depending on whether the aim is revenue or margin growth. Being efficient with capital is a strategy companies of all sizes need to master in order to grow sustainably.

Working with chefs and incorporating food trends has become a common marketing tactic for CPG brands, but that’s very different from building your brand as an outgrowth of your restaurant business – and bringing that company’s cooking mindset to its products. For Dario Wolos, however, there was no other option.

How do brands get in the hands of consumers – and investors? Increasingly it’s through fast-delivery services like GoPuff. The retailer’s VP of Merchandising, Max Crowley, sits down to discuss the burgeoning sector and the role emerging brands can play when they’re stocked at GoPuff.

As a lens for her story, Abuelhiga discusses the methods she used and parameters she laid out for finding the right capital partners — and how she decided that it was the right time for them to invest. The growth of Mason Dixie, a minority-owned, woman-owned business is an inspiring narrative and Abuelhiga’s story takes the audience through its early years to the present.

SPINS released its “2024 Trends Predictions” full of insights on where the natural products industry might be heading this year including the state of promotional pricing, sustainability claims, healthy eating trends, the evolution of global flavors, and a temperature check on plant-based.

Elizabeth Stein, founder and CEO of Purely Elizabeth, believes she has created a new product type that adds incremental value to the category by opening up more granola use occasions throughout the day.