Snack Brand Packaging Revamps To Debut at Expo West

Ips Snacks: Ips, a protein focused snack line, initially launched with a line of egg white enhanced chips. As the ingredients shifted to include whey protein, the packaging was adjusted to emphasize protein in general.

The newest iteration takes this goal a step further. The clean, almost stark packaging aligns with the clean ingredient label while the focus on protein is easy for a customer to quickly understand.