Snacks
Featured Snacks Content
Energy Snacks: Stealth Formats and Cognitive Stacks – Brightfield April 2026 Report
The energy snack aisle is rotating from caffeine to cognition. Caffeinated gum is up 207% on social channels. L-theanine, lion’s mane, and rhodiola are crowding out BCAAs and ketones. Brightfield’s Q1 2026 report breaks down the stealth formats and ingredient stacks driving the next wave.
How Manufacturing Is Fueling Jackson’s ‘Rocket Ship’ Growth
Seed oil-free snack brand Jackson’s is using its manufacturing structure to fuel innovations and new distribution channels.
Inside The Early Success Of JiMMYBAR!’s Creatine Launch
JiMMYBAR! has seen early “massive” success of its Creatine Bars, representing an inflection point for the 12-year-old company.
Additional Content
Mooski Goes Big on Bite-Sized Snacking With New Target Expansion
Mooski is making its first major mass retail push with the launch of chilled oat bites at Target – a move founder Robert Broome sees as both a product innovation and a broader channel expansion opportunity.
Snacks Back on Track? PepsiCo Sees Volume Growth Return in North America
In its first-quarter earnings call last week, the company pointed to a broad, “holistic” reset across the business: slashing prices, adding value in core brands, expanding shelf space, ramping up innovation and shifting more resources into away-from-home channels.
Rip Van Eyes Grocery Expansion Following Funding Round, Brand Refresh
With new funding and a brand refresh, Rip Van is focused on expanding in grocery retail after establishing a base in club and ecommerce.
As Caffeinated Snacking Grows, Moka Energy Launches Edible Coffee Bars
New edible coffee brand Moka Energy is using a proprietary process to turn whole coffee beans into a chocolate-like format.
Airlines Over Aisles: Legally Addictive Eyes Growth at 30,000 Feet
Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.
David Dobrik Digs Into the Details on His New Snack Brand Wavers
Influencer David Dobrik first got into the food business in 2022 via his on-premise pizza chain Doughbrik’s. Now, the YouTuber star and his company are in the snack aisle with Wavers, a brand of better-for-you snack crisps.
How Chomps Is Creating New Opportunities With Chicken
Chomps explains why its expansion into chicken sticks opens up new opportunities for the brand to grow in families’ pantries.
Pepsi Enters Meat Sticks With Standalone Brand
PepsiCo has thrown its hat into the booming meat snack category with its first standalone beef stick brand, Good Warrior.
Collagen Rides Functional ‘Hype-Train’ Into Food Concepts
Collagen was seen in multiple food concepts at Expo West this year, demonstrating it was still in demand as a functional ingredient.
Xochitl Switches to Avocado Oil, Debuts New Packaging and Flavors
Xochitl is transitioning its full portfolio of thin and crispy tortilla chips to be made with avocado oil amid rising demand for seed oil-free foods. The brand, owned by private equity firm Forward Consumer Partners, is marking the reformulation with redesigned packaging that features new color blocking to better stand out on shelf.