Snacks
Featured Snacks Content
Energy Snacks: Stealth Formats and Cognitive Stacks – Brightfield April 2026 Report
The energy snack aisle is rotating from caffeine to cognition. Caffeinated gum is up 207% on social channels. L-theanine, lion’s mane, and rhodiola are crowding out BCAAs and ketones. Brightfield’s Q1 2026 report breaks down the stealth formats and ingredient stacks driving the next wave.
How Manufacturing Is Fueling Jackson’s ‘Rocket Ship’ Growth
Seed oil-free snack brand Jackson’s is using its manufacturing structure to fuel innovations and new distribution channels.
Inside The Early Success Of JiMMYBAR!’s Creatine Launch
JiMMYBAR! has seen early “massive” success of its Creatine Bars, representing an inflection point for the 12-year-old company.
Additional Content
Lasso Unveils Protein Snacks With Patented Tech
Food tech company Lasso has unveiled its first two products since its rebrand and focus on high-protein snacks using its SpinTech process.
Mighty Spark Charts Mighty Expansion
Mighty Spark, a producer of chicken snack sticks, is rapidly expanding with new distribution and product launches in the year ahead.
TRUBAR Goes Private In $173M Acquisition
Publicly traded TRUBAR was acquired by an affiliate of privately held, Turkey-based snack company ETi Gida for $173 million in cash.
Zing Bars Founder Buys Back Business From American Licorice Company
Zing Bars founder David Ingalls has reacquired his plant-based protein bar brand from the American Licorice Company with support from Dunedain Ventures, ending a multiyear strategic partnership with the maker of Red Vines and Sour Punch candy brands.
Updated: Humble Growth Acquires Minority Stake In simplyFUEL
Humble Growth, the growth equity firm founded by Andrew Abraham and Nick Giannuzzi, has acquired a minority stake in better-for-you snack maker simplyFUEL. Financial terms were not disclosed.
Field Trip Snacks Launches Bar Brand; Perfect Bar Going Nut-Free
At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.
Rachel Mansfield Launches Kids Snack Brand
Investor, food blogger and cookbook writer Rachel Mansfield is now adding snack brand founder to her list of titles with the launch of clean-label snack brand cadootz!
The Year Protein Hit Its Peak – And What Comes Next
America’s protein obsession seemingly scaled to new heights in 2025, popping up in everything from instant mashed potatoes and pasta sauce to popcorn, chocolate bars and even Pop-Tarts.
GroundForce’s Investment Allows Righteous Felon To Grow With ‘Conviction’
Righteous Felon prepares for its next phase of growth as the strategic partnership with GroundForce Capital takes effect.
From Buzz to Backlash: The New “No-Go” List – Brightfield Group Dec 2025
Brightfield Group uncovers how everyday categories – bars, chips, and grab-and-go snacks – have become ground zero for rising consumer anxiety around ultra-processing, “forever chemicals,” and hidden health tradeoffs.