Snacks

The launch marks a major milestone for the Las Vegas-based brand, which has rapidly expanded into thousands of stores across the club and grocery channels since its debut six years ago.

Second Nature Brands is expanding into the meat snacks category with the acquisition of Tillamook Country Smoker from Insignia Capital Group and family shareholders.

The six-year-old brand markets an assortment of superfood spreads and snacks featuring chia seeds and dates. Its products are available nationwide at Whole Foods Market, Sprouts Farmers Market, Target, Walmart, Costco and more.

Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.

Cookie brand Fields Good is targeting different day parts and use occasions for its functional indulgence products.

WILDE Brands, known for its chips made with chicken breast, egg whites and bone broth, is hatching a plan to create a much broader protein snacking platform.

Bel North America’s acquisition of Ingenuity Foods earlier this month represents a first step toward creating a better-for-you snack platform.

Mooski is making its first major mass retail push with the launch of chilled oat bites at Target – a move founder Robert Broome sees as both a product innovation and a broader channel expansion opportunity.

The energy snack aisle is rotating from caffeine to cognition. Caffeinated gum is up 207% on social channels. L-theanine, lion’s mane, and rhodiola are crowding out BCAAs and ketones. Brightfield’s Q1 2026 report breaks down the stealth formats and ingredient stacks driving the next wave.

In its first-quarter earnings call last week, the company pointed to a broad, “holistic” reset across the business: slashing prices, adding value in core brands, expanding shelf space, ramping up innovation and shifting more resources into away-from-home channels.