Snack Brand Packaging Revamps To Debut at Expo West

Pro-Yo Frozen Yogurt: Along with a wider distribution and the launch of its ice cream cups, Pro-Yo is getting a packaging makeover. While the the original box and packaging did call out its protein focus, it also devoted almost equal space to the ingredients featured within.

The new look, the company said in a press release, is “a hint to future innovation…by de-emphasizing the “yo,” as ProYo plans to expand beyond yogurt-based products into new categories.” At the same time, the clean imagery mirrors the clean ingredient list and gives a more refreshing look to the brand.