After over a decade and a half in business, 34 Degrees is exploring changes to packaging and branding in order to position itself in the sweet center of the snacking movement.
Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.
Hummustir cofounder and CEO Rakesh Barmecha told NOSH that his team has changed its company’s name to “Stir It Up,” redesigned the packaging for its Hummustir line, and doubled its store count to about 6,000 retailers.
According to a report compiled by food and beverage packaging leader Tetra Pak, more than half of all in-store purchases today are influenced by digital channels, many of which are being accessed via smartphones. Because of this, many food and beverage brands are looking to social media and key influencers to reach consumers where they are: online.
Digital printing company ePac Holdings announced last week that it will open its second flexible packaging plant this fall in Boulder, Colorado. For the company the intent is clear: to expand within one of the country’s thriving natural food hotbeds.
Packaging company TemperPack, which focuses on products that need to stay cold while shipping, wants to better match a package’s lifecycle to the product that it’s shipping– and it’s a sustainable mission investors are starting to get behind.
Package design creation was led and managed by HMSDesign, an award-winning Connecticut brand design agency with deep roots in the food and beverage industry. Eight design concepts were tested against the current package and category leaders utilizing Nielsen’s Design Navigator. The winning concept resulted in a 100% increase in preference, and significant improvements in share of attention and findability.
The new packaging better highlights that Pistachio Chewy Bites are Non GMO Project Verified, Certified Gluten Free, vegan, dairy free, Kosher, Heart Healthy and packed with 7g protein per serving. The large window on the front and back showcases the whole pistachios and cranberries in each bar.
The family-owned company is introducing five Organic Tomato varieties packaged in BPA-free cartons. It’s promising flavor so good home cooks will notice the difference and think twice about the tomatoes they use both for fresh applications – like bruschetta and salsa – and amazing sauces, stews, soups and more.
Sold in unique patent-pending vacuum sealed packaging, PRE showcases its belief in 100 percent transparency. Each package is chemical free and dual-sided, showing shoppers exactly what they’re getting.