Bachan's Introduces New Heritage Flavors Line at Expo West

SEBASTOPOL, Calif. (February 26, 2026) — Bachan's®, the Original Japanese Barbecue Sauce brand and category innovator led by founder and CEO Justin Gill, today announced the launch of its new Heritage Flavors line, a collection of sauces celebrating traditional Japanese flavors and ingredients.

The new Heritage Flavors line, which began rolling out late 2025 and will continue a measured expansion through 2026 and beyond, represents Bachan's commitment to driving education and discovery around the depth and diversity of Japanese cuisine. The line spotlights ingredients with long-established culinary history in Japan, bringing them to life through Bachan's signature bold, fresh, umami-forward approach.

"As a Japanese-American flavor brand, we want to honor the ingredients and flavors that have shaped Japanese cooking for generations," said Gill. "The Heritage Flavors Line is about celebrating tradition. It's a natural next step for us and a big focus for 2026."

The Bachan's Heritage Flavors Line includes:

• Chili Sesame (NEW!) – Featuring a togarashi spice blend, this new flavor delivers heat and subtle crunch.
• Gluten-Free Original – Made with tamari in place of soy sauce, the Gluten-Free Original offers the same bold, fresh, umami flavor as Bachan's Original.
• Miso – Features red and white miso for deep, savory complexity rooted in centuries-old fermentation traditions.
• Yuzu Citrus – Bright and aromatic, highlights real yuzu juice, a prized Japanese citrus fruit.

National Expansions

Alongside the debut of the Heritage Flavors line, Bachan's continues to expand access to fan-favorite products.

• Bachan's Hot Honey Japanese Barbecue Sauce features red habanero and honey for a sweet yet fiery flavor profile and is rolling out nationwide beginning March 2026.
• Sesame Garlic Japanese Dipping Sauce features thick & creamy stone-ground sesame paired with a duo of punchy raw garlic and savory roasted garlic, and is also rolling out nationwide in March 2026.

These expansions reflect strong consumer demand and Bachan's continued investment in growth. Today, Bachan's products are available at more than 35,000 retailers nationwide, including Costco, Walmart, Target, Kroger, Whole Foods Market, Sprouts Farmers Market, Publix, Albertson's, and more. The brand also sells online.

All Bachan's products, including the new Heritage Flavors line, are available to sample at Bachan's Expo West booth #5095, March 4 to 6, 2026.

About Bachan's

Founded in 2013 by Japanese-American entrepreneur Justin Gill, Bachan's perfected its multi-generational family recipe over six years before launching the Original Japanese Barbecue Sauce in 2019. Guided by its ethos, A Tradition of Bold, Fresh, Umami Flavor™, Bachan's creates cold-filled sauces made with simple, authentic, non-GMO ingredients, without preservatives or artificial flavorings, because Our Ingredients Matter®.