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Using ingredient data from Label Insight, Nielsen’s Product Insider tool found that the curly green vegetable has expanded beyond more traditional savory categories such as pasta sauce, prepared foods and side dishes to yogurt, breakfast and even frozen sweets. Some brands debuting new items during last week’s Natural Expo West in Anaheim, Calif., are chasing this leafy pot of gold.

At this year’s Natural Products Expo West in Anaheim, Calif., Ruby Rockets and Brewla, two frozen novelty brands, showed off their new familial bonds.

Under the new policy, which will be fully enforced by January 2018, all canned tuna sold at Whole Foods must come from fisheries using only pole-and-line, troll, or handline catch methods, all of which take fish one by one. Fisheries must also attain sustainability certification from the Marine Stewardship Council or be rated green or yellow by the Monterey Bay Aquarium and The Safina Center. Suppliers must also use a traceability software, Trace Register, which tracks each lot of tuna at every point from vessel to can.

Organic high pressure processed (HPP) baby food company Pure Spoon may be focused on tot-sized consumers, but its business received a boost — and some advice — after closing a financing round earlier this month. The Texas-based company received substantial investment from both Keen Growth Capital and Veritas Family Partners.

Like so many aspiring brands, The Soulfull Project made its national debut at the Natural Products Expo West show last week. Though the company wore its social mission as a badge of pride, occupying a lower-rent space in the ballroom of the Hilton rather than on the more expensive floor of the Anaheim Convention Center, it did little to flaunt the roots of its founding team. The four-person company is actually a part of a CPG giant: The Campbell Soup Company.

Processed cheese — think “pasteurized processed cheese food,” like Velveeta — is coming to the natural channel. Calling it a clean label cheese solution, Kerry is allowing customers to remove all unrecognizable ingredients from their cheese products or menu items that offer the familiar appearance (i.e. light orange), aroma and taste of processed cheese products — without the artificial ingredients and coloring. Kerry showcased the product at Natural Expo West in Anaheim, Calif., last week.

During a discussion at the 2017 Natural Products Expo West in Anaheim, Calif., both longtime leaders and rising entrepreneurs spoke about how they’re positioning their companies to not only be successful financially, but also as part of a raised social consciousness.

The Organic Trade Association (OTA) is looking to equivalency trade arrangements as a way to increase more organic options on shelves. During a Natural Products Expo West event last week in Anaheim, Calif. Monique Marez, the OTA’s director of international trade, said it is just a question of standards.

Darren Tristano, president of restaurant research and consulting firm Technomics, talked to NOSH during this month’s New England Foods Show in Boston, Mass. about the ways food service can be a profitable space for CPG companies and how brands can better position their products as ingredients in restaurants, be it limited service, fast-casual or full service.

Several notable natural food brands accepted investment to help secure its place in the future of the food. This month, Wild Friends, Chia Viva! and Incredible Foods announced investment from industry legends to help scale each of its own products and growth.