Food Wire

Cure Hydration, a new wellness brand focused on clean and effective functional beverages, has announced their launch. Cure’s first product is an all-natural hydration powder that packs four times the electrolytes of leading sports drinks, without the added sugar and artificial ingredients.

Birch Benders, the number one pancake and waffle mix brand in the natural channel and the fastest growing pancake brand in the conventional channel, has announced the launch of Magic Syrup, a first-to-market paleo-and keto-friendly syrup line.

At this year’s Natural Products Expo West, Chloe’s — the mom-founded, leading frozen snack brand famous for making frozen pops with just fruit, water and cane sugar — announced its dip into decadence with the launch of its new Dairy-Free Dark Chocolate Dipped Pops.

Fonterra Brands, known for their New Zealand-made, grass-fed, pasture-raised dairy products, is bringing their marquee brand, Anchor Dairy, to the U.S. and debuted an exciting packaging look at this year’s Expo West.

Nature’s Bakery’s Whole Wheat Fig Bars, Organic Honey & Oat Bars, Gluten-Free Fig Bars and Brownie Bars will still have the same delicious taste and soft-baked texture, and include the simple, recognizable ingredients families look for, now in an eye-catching pack.

Perfect Snacks, leaders in the fresh-snacking category since 2005, is once again spearheading innovation in the refrigerated set with its newest product line, Perfect Bites.

Dream Pretzels, maker of innovative pretzel crisps, Pressels, previewed two new products, Protein Pressels and Protein Pretzel Twists, at Expo West.

Konnect Agency, a respected and ever-expanding communications firm, has announced the opening of its new Denver, Colorado office.

The Rumiano Cheese Company, California’s oldest family-owned cheese company, continues its centennial celebration with the launch of a new line of nutrient-rich products designed to boost energy and cognitive performance

Healthy Times, a premium, verified Non-GMO, organic nutrition brand for babies and kids, announced the debut of innovative new Organic Baby Teethers, which was showcased for the first time at the Natural Products Expo West.