Birch Benders Debuts Magic Syrup Line

DENVER— Birch Benders, the number one pancake and waffle mix brand in the natural channel and the fastest growing pancake brand in the conventional channel, has announced the launch of Magic Syrup, a first-to-market paleo-and keto-friendly syrup line. Available in three flavors—Classic Maple, Maple Bourbon and Mind Body Maple—these new offerings are made with clean, paleo-and-keto-friendly ingredients and join the brand’s vast portfolio of convenient and functional products, including their new keto pancake and waffle mixes.

Launching this month, all varieties of Magic Syrup will be available at select retailers and on and will be offered at a $7.99-8.99 SRP.

“As a brand, and as people, we are all about unabashadely enjoying our favorite foods—the foods we grew up with—without any guilt,” said Matt LaCasse, Birch Benders founder and CEO. “We love the taste of maple syrup but we don’t love the high calorie and carb count, so we set out to create the next best thing with our Magic Syrup. Our Magic Syrup tastes like traditional maple syrup, but it’s keto-and-paleo-friendly, saving you all the sugar, carbs, and calories.”

Conventional sugar free syrups contain chemicals, sugar alcohols and corn syrup, but Birch Benders’ Magic Syrup is made with only the highest quality, all-natural ingredients and sweetened with monk fruit, resulting in a delicious taste and velvety texture with only 0-15 calories, 0g sugar and 1g of net carbs per serving. Their Mind Body Maple variety contains added grass-fed collagen and MCT oil—a first for the syrup category. Birch Benders Magic Syrup pairs perfectly with the brand’s new keto-friendly pancake and waffle mixes, which are available nationwide at Target and Whole Foods Market.

About Birch Benders

Founded in 2011, Birch Benders is the number one pancake and waffle mix brand in the natural channel and the fastest growing pancake mix brand in the conventional channel. The Denver-based company recently launched Magic Syrup, a first-to-market line of paleo-and keto-friendly breakfast syrups. The new syrups complement Birch Benders’ functional product lines, including their bestselling paleo and keto pancake and waffle mixes and toaster waffles. Always on the forefront of innovation, Birch Benders continues to disrupt their categories with products that not only taste amazing, but also cater to the diets and desires of the modern day consumer—from paleo to high protein to keto and beyond. For more information about Birch Benders , please visit or follow on Facebook @birchbenders, Twitter @birchbenders and Instagram @birchbenders.

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