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Chloe’s Debuts Dairy-Free Dark Chocolate Dipped and Kid-Focused Pops

NEW YORK— At this year’s Natural Products Expo West, Chloe’s — the mom-founded, leading frozen snack brand famous for making frozen pops with just fruit, water and cane sugar — announced its dip into decadence with the launch of its new Dairy-Free Dark Chocolate Dipped Pops. The brand will also introduce its first kid-focused line of fruit pops, featuring popular Nickelodeon characters.

Chloe’s first gained national attention when it launched into retail markets in 2014 and has grown significantly with distribution in over 13,000 top stores nationwide, including Kroger, Albertsons/Safeway and Publix. With a mission to provide delicious fruit pops made with clean, simple ingredients, Chloe’s has introduced nine fruit varieties, including stand-outs like Mango and Dark Chocolate and new comers such as Blueberry and Cold-Pressed Coffee featuring the coffee from La Colombe Coffee Roasters, a partnership that stemmed from its participation in the Chobani Incubator.

Due to an overwhelming consumer demand for indulgent food with a clean ingredient panel, Chloe’s developed a decadent spinoff to its classically clean fruit pops with the Dairy-Free Dark Chocolate Dipped line, a product offering that Chloe Epstein, the brand’s co-founder, describes as “permissible indulgence.” Each pop has only 120 calories and the line includes: Banana Dipped, Strawberry Dipped and a special Dark Chocolate Dipped with organic quinoa puffs for that crave-worthy crunch. The Dipped Pop line is currently available at over 3,000 retailers nationwide, and one box containing four 2.5 oz. pops is priced at $4.99 – $6.49.

Chloe’s goal to provide better-for-you, accessible snacking choices for children is what drew the brand to collaborate with Nickelodeon. “My vision for Chloe’s was always to provide exciting and delicious options with simple ingredients that I, as a Mom, could feel great about feeding to my kids and, at the same time, know they would love,” said Epstein. “Who better to capture kids’ attention than the number-one entertainment brand for children?” Still made with the same simple ingredients: fruit, water and cane sugar, the new line of 40 calorie pops includes a Blueberry-Banana combination featuring Thomas & Friends and a Strawberry-Mango blend with new favorite character, Sunny Day. The line will launch in Walmart, Shoprite and other retailers nationwide Spring 2019, and a box with 10 of the 1.5oz pops is priced at $3.98 – $6.99.

Find us at your local grocery store at www.chloesfruit.com/where-to-buy.

About Chloe’s

Chloe’s makes frozen snacks with nothing to hide. Chloe’s pops are creamy, clean and delicious because of the simple ingredient list. Founded by a mom of three, the company launched their fruit pops in 2014 in a single retailer and has since expanded to over 13,000 stores nationwide, becoming one of the fastest-growing frozen novelty brands in the U.S. In 2019, Chloe launched an indulgent Dairy-Free Dark Chocolate Dipped Pop line as well as a children’s focused line of pops in partnership with Nickelodeon (Thomas & Friends/Sunny Day). Chloe’s also operates both a retail store in New York City, offering consumers the ability to experience all of its creations, as well as a food service business nationwide. In 2017, Chloe’s participated in the Chobani Incubator and was selected as a leading brand with the best opportunity to disrupt, innovate and inspire a multi-billion dollar category. Founder Chloe Epstein, has been recognized by Food & Wine and Fortune as one of the most innovative women in food and drink. For more information, visit: www.chloesfruit.com.

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