RX Bar
Overview
RXBAR delivers healthy strength from real food protein. Our products are delicious and always contain 100% real food. www.RXBAR.com When we couldn’t find a real-food bar that lived up to our standards, we decided to make our own. RxBars are simple and delicious without compromising nutrition, and handmade with quality ingredients, regardless of cost. Meant to be consumed as nature intended, every bar provides functional nutrition and satisfies hunger. Every Paleo-friendly bar contains only eight ingredients or less and 15 grams of muscle-building protein, derived naturally from egg whites and raw almonds. Plus, they’re high in energy and free of grains, added sugars, gluten, soy, dairy or any artificial or processed ingredients. Flavors: Peanut Butter Apple Cinnamon Blueberry Coconut Cacao Coffee Cacao
Current Product Lineup
Top 10 NOSH Stories of 2018: Readers Find Fascination with RXBAR
2018 was filled protein, plant-based innovation and, perhaps not surprisingly, lots of deals. But perhaps what readers paid most attention to was how those deals are paying off — namely RXBAR, which was acquired in 2017 for $600 million. Want a quick reminder of the whirlwind that was 2018? Here are the most read stories on NOSH over the past year.
RXBAR Lays Off 40 Employees, Launches into UK
On Wednesday, the company laid off approximately 40 employees, reportedly 20 percent of the company’s staff. The “proactive” reductions were part of an effort to “support our business objectives in 2019 and beyond,” a spokesperson told NOSH.
RXBAR Boosts Kellogg’s Quarterly Earnings
In Kellogg’s quarterly earnings report published Thursday, the company said the protein bar brand contributed $59 million in sales during the second quarter and $110 million year-to-date.
Industry Responds: RXBAR Sued for Allegedly Misleading Consumers with Clean Label
The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.
That’s It Lawsuit Sparks Conversation Around Clean Label Branding
Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.
