RXBAR delivers healthy strength from real food protein. Our products are delicious and always contain 100% real food. www.RXBAR.com When we couldn’t find a real-food bar that lived up to our standards, we decided to make our own. RxBars are simple and delicious without compromising nutrition, and handmade with quality ingredients, regardless of cost. Meant to be consumed as nature intended, every bar provides functional nutrition and satisfies hunger. Every Paleo-friendly bar contains only eight ingredients or less and 15 grams of muscle-building protein, derived naturally from egg whites and raw almonds. Plus, they’re high in energy and free of grains, added sugars, gluten, soy, dairy or any artificial or processed ingredients. Flavors: Peanut Butter Apple Cinnamon Blueberry Coconut Cacao Coffee Cacao
Current Product Lineup
Despite the already wide array of choices in the set, the bar category continues to see new entrants thanks to growing sales. To learn more about some of the bar launches, redesigns and new flavors seen on the Expo West show floor, view the gallery below.
Chicago Bar Company, makers of RXBAR, announced today it will rebrand as Insurgent Brands, expand its product mix under the RX brand and launch a new “contrarian” sub brand. All of which will move forward under new leadership. Co-founder Peter Rahal told NOSH that the new product follows the RX strategy. “I’ve always taken a contrarian point of view to everyone else. RX was very contrarian. It didn’t fit with anyone else.”
2018 was filled protein, plant-based innovation and, perhaps not surprisingly, lots of deals. But perhaps what readers paid most attention to was how those deals are paying off — namely RXBAR, which was acquired in 2017 for $600 million. Want a quick reminder of the whirlwind that was 2018? Here are the most read stories on NOSH over the past year.
On Wednesday, the company laid off approximately 40 employees, reportedly 20 percent of the company’s staff. The “proactive” reductions were part of an effort to “support our business objectives in 2019 and beyond,” a spokesperson told NOSH.
In Kellogg’s quarterly earnings report published Thursday, the company said the protein bar brand contributed $59 million in sales during the second quarter and $110 million year-to-date.
The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.
Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.