Notable New Products: Velveeta-infused White Chocolate Truffles & Moo Point Coffee

In this week’s notable new products roundup, Compartes teams up with Velveeta for a unique collaboration, Central Perk rolls out new FRIENDS-themed coffee blends and RXBAR grows its morning and mini offerings.

Goodles

Vegetable-packed mac and cheese brand Goodles has launched its newest innovation: Hey Hey Elote Mac & Cheese. The new offering features corn, roasted chile and cotija cheese and boasts 15 grams of protein and 8 grams of fiber per one-cup serving. Goodles Hey Hey Elote is slated to launch on the brand’s website on May 23 in 4-pack and 12-pack formats.

RXBAR

RXBAR has expanded its A.M. bars lineup with the addition of Peanut Butter Dark Chocolate. Each bar contains 10 grams of protein and is made with 3 tbsp. of oats, 14 peanuts, two egg whites and 2 tbsp. of honey. Additionally, the brand will expand its RXBAR Minis lineup to include new Strawberry and Blueberry flavors. RXBAR A.M. Peanut Butter Dark Chocolate and RXBAR Mini Strawberry and Mini Blueberry will both be available via the brand’s website or at retailers nationwide starting in June for $10.99 per 5-pack and $10.99 per 8-pack, respectively.

Compartes x Velveeta

Gourmet fine chocolate brand Compartes teamed up with Velveeta to launch TruffVels, chocolate cheese truffles. The new offering is a Velveeta-infused white chocolate shell-shaped truffle designed to mirror Velveeta Shells and Cheese. TruffVels are now available on the Compartes website for $24.95 per box of five truffles.

Silver Hills

Plant-based, gluten-free bakery products producer Silver Hills has introduced its newest offering, Omegamazing. The new product is crafted with whole and ground flax and chia seeds and contains 400 mg of Omega-3 ALAs per slice. Additionally, each slice has 4 grams of fiber and 5 grams of protein. Silver Hills Omegamazing is available at retailers nationwide.

Sobo Foods

Gainful co-founder Eric Ji Sun Wu has partnered with former Motif Foodworks and The Better Meat Company food scientist Adam Yee to launch Sobo Foods, a frozen dumpling company. Launching with three flavors – Kimchi & Mushroom, “Pork” & Chive and Curry Potato – the dumplings are available via text-based orders in the San Francisco Bay area through May 14.

Central Perk

Warner Bros. and CenPer Holdings, LCC announced the addition of three new varieties to its Central Perk Coffee Co. line of artisanal coffees. The new varieties include a medium body cold brew blend dubbed ‘Oh.My.GAWD!’, a whole bean full body espresso called ‘Gunther!’ and Moo Point, a medium body decaf blend. All three whole bean offerings are available on the Central Perk website for $16.99 per 10 oz. bag.

KIND

KIND has expanded its lineup of frozen treat bars with the release of its new Chocolate Cherry Almond & Nut flavor. The new nut milk-based treat features pieces of dried cherries, dark chocolate chunks and chopped almonds. KIND Chocolate Cherry Almond & Nut Frozen Treat Bar is available exclusively at Whole Foods Market for a suggested retail price of $5.99 per 5-count box.