Nosh Staff

The Nosh team reviews Mez Foods’ mesquite-based take on a chocolate peanut butter cup and Manchas’ three-ingredient beef tallow tortilla chips.

From celebrity cameos to cause-driven messaging, brands across categories are using the Big Game to spotlight new products and creative strategies.

In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery dig into the public relations crisis surrounding brands linked to prominent investor and advisor Peter Attia following recent revelations of his relationship with convicted sex offender Jeffrey Epstein. The duo also discusses the acquisition of Japanese-style barbecue sauce brand Bachan’s, Hain Celestial’s decision to divest its snack brands, and big moves by mushroom beverage makers.

B.T.R. Nation launched Dark Chocolate Almond Butter Hearts and Dark Chocolate Hazelnut Butter Hearts at Whole Foods Market nationwide for Valentine’s Day. Plus, the latest distribution news from Once Upon A Farm, The Only Bean, Quinn, Kindling Snacks and more.

The Northhall 2025 Annual Report captures a year defined by restraint at the surface and momentum beneath it. While full-year venture activity declined again in 2025, the story shifts meaningfully when viewed quarter by quarter.

In this week’s notable new products roundup, Jolly Rancher introduces sweet and spicy gummies, Righteous Felon rolls out a beef and cheese snack pack, and Turkey Hill brings Entenmann’s flavors to the frozen dessert section.

The Nosh team reviews Mid-Day Squares’ new non-chocolate innovation and Long Weekend’s premium freeze-dried soups.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard tackle the recent controversy surrounding cage-free egg producer Vital Farms, the latest updates affecting the hemp beverage industry, and a beverage maker’s strategic expansion into functional gummy supplements. The hosts also highlight several recent funding announcements.

Painterland Sisters is partnering with USA Curling’s Women’s Team ahead of the Winter Olympics; plus, more marketing moves from Once Upon A Farm, Babybel, HelloFresh and Organicville.