Beyond Enters The Phytosphere And Whey's Capacity Woes

This week, BevNET CPG Media senior reporters Brad Avery and Lukas Southard get jacked talking about protein, exploring Beyond’s expansion into new protein formats and the whey supply shortage. Later in the show, the hosts discuss Battle Bars’ rebrand, energy brand Echelon’s new strategy and a legal dispute between Big Food and Big Sugar.

1:00 - Brad explains how Beyond is expanding its repositioned identity as an alt protein brand into new categories like bars and powders.  

5:00 - As demand for more protein continues across food and beverage categories, the supply of whey has taken a hit. Lukas and Brad discuss how this has impacted commodity costs, forcing some brands to implement price hikes.

8:45 - Brad gives an update on veteran-founded brand Battle Bars. He compares the snack bar brand’s strategy to a different military-aligned beverage Echelon.

10:30 - There is a fresh lawsuit between large food companies alleging that big sugar providers have colluded to artificially raise the cost of the sweet ingredient.

12:00 - Amid the launch of fall flavors, Brad and Lukas relate their opinions (and hot takes) about pumpkin spice and apple as limited time offerings.