Nosh Staff
Posts by Nosh Staff
Review: Magic Spoon Tackles The Toaster Pastry
Available in Frosted Strawberry, Cinnamon Brown Sugar and S’mores, each gluten-free pastry delivers 11 grams of protein, 6 grams of fiber, 2 grams of added sugar and 5 grams or less of net carbs.
New Products: Perfect Snacks Does Oat Protein Bars, Firehook Teams with Grillo’s
In this week’s notable new products roundup, Perfect Snacks introduces its first oat-based protein bar, Barnana co-founder Matt Clifford returns with a new clean-label cereal brand and Firehook teams up with Grillo’s Pickles.
CPG Week Podcast: Kroger Goes Shopping, Nutrabolt’s Market Debut and Big Food on Trial
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard unpack Kroger’s $1.65 billion deal to acquire Giant Eagle, Nutrabolt’s reported initial public offering plans and two legal developments that could have ripple effects across the food industry: a proposed class action over protein labeling and the dismissal of a closely watched ultraprocessed foods lawsuit.
Reviews: WILDE Protein Crackers and UFC-Backed Main Event Bars
WILDE has built its reputation by proving chicken breast belongs in the snack aisle. FoodStory Brands is stepping into the protein bar ring with a brand created in partnership with global mixed martial arts organization UFC.
New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate
As part of our exclusive data series for BevNET & Nosh Insiders, we’re partnering with Calebrate, an insights tool that shows CPG brands the best places to sell next, down to the store level, so they are not putting money into the wrong markets that will never pay off. Calebrate combines its own proprietary distribution dataset with demographic data and a range of other signals to point brands to the specific places they are most likely to gain traction. It gives them the insight to build highly localized strategies, grow momentum where it counts, and turn that into bigger opportunities.
CPG Week Podcast: A Sweet Acquisition, a Bitter Trademark Battle and Fancy Food Finds
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisition of organic candy maker YumEarth, a trademark case brewing between ready-to-drink coffee brand Rise and PepsiCo, fresh funding for protein ice cream startup Frozen One and a licensing deal that brings Four Loko into the intoxicating hemp beverage set. The hosts also chat about trends and new products at the recent Summer Fancy Food Show.
New Products: Nantucket Crisps Partners with All Time Low, Nature’s Garden Yoggies Go Tropical
In this week’s notable new products roundup, Nantucket Crisps partners with rock band All Time Low on a limited-edition flavor, Dolly Parton debuts her “Cup of Ambition” coffee brand, and King’s Hawaiian launches its first single-serve snack offering.
Reviews: Lil Bucks Crispy Treats and Fields Good Cookie
Lil Bucks is making its biggest product leap yet with a gluten-free, vegan take on the classic marshmallow cereal bar. Fields Good combines indulgent cookies with wellness-focused benefits for different occasions throughout the day.
New Products: Oat Haus Teams with Kylie Kelce, SmartSweets Does Fruit Snacks
In this week’s new products roundup, Kylie Kelce partners with Oat Haus on a limited-edition granola butter flavor and better-for-you candy brand SmartSweets ventures into a new category.
Reviews: Like Air Drizzled Rice Cakes and Better Sour Gummy Shells
Better Sour is broadening its audience without abandoning its roots. Like Air has expanded beyond its flagship line of puffcorn with the launch of Drizzled Rice Cakes.








