Carol Ortenberg
Posts by Carol Ortenberg
With Soulfull Project, Campbell’s Invests in Giving Back
Like so many aspiring brands, The Soulfull Project made its national debut at the Natural Products Expo West show last week. Though the company wore its social mission as a badge of pride, occupying a lower-rent space in the ballroom of the Hilton rather than on the more expensive floor of the Anaheim Convention Center, it did little to flaunt the roots of its founding team. The four-person company is actually a part of a CPG giant: The Campbell Soup Company.
Next Generation Food Brands Land Investment From Industry Leaders
Several notable natural food brands accepted investment to help secure its place in the future of the food. This month, Wild Friends, Chia Viva! and Incredible Foods announced investment from industry legends to help scale each of its own products and growth.
Modern Table Is Cheesing It With Reformulation & Products
Modern Table is ready to take center plate with a reformulation and rebranding of their protein pastas and meal kits, as well as the launch of a new line of mac-and-cheese.
Wilde Hatches New Chicken Chips & Relaunches Bars
When it came time for meat snack company Wilde Brand to make the leap from its first product (a line of roasted, lean meat bars) co-founder and CEO Jason Wright wanted to take a different, crunchier path. At this year’s Expo West the brand will launch a unique chicken-based chip.
Farmhouse Culture Announces 301 Investment & RTD Line
To surge ahead of the competition and grow its presence on shelves, gut health and probiotic-focused brand Farmhouse Culture announced Wednesday both a Series D round of funding and the rollout of a new line of beverages.
Ocean’s Halo to Make Waves in the Broth Category
Look what the tide brought in: seaweed broth. While the past year has seen grocery aisles awash in a wave of chicken, beef and vegetable broths, Robert Mock, co-founder of Ocean’s Halo Seaweed Snacks, sees an opening to launch a new line of seaweed-based broths.
Back to the Roots Sprouts New Look While Roots Deepen
Cereal and garden kit brand Back to the Roots (B2TR) will have a new look heading to shelves soon, part of a refreshed brand identity that the company’s founders say will span the company’s portfolio. Along with the rebrand, the brand announced the launch of two new ready-to-grow pepper kits as well as a snack line of sunflower seed butter “bites.”
BIGR Leads Investment In Boulder’s BOBO’s
To help bring a fresh baked taste from the bakery section to center store, BOBO’s, a producer of oat bars, announced today the closing an $8 million round of capital. Boulder Investment Group Reprise (BIGR) lead the round with additional funding provided by investment firm Range Light LLC.
2x Partners and General Mills Invest in No Cow Bar Maker D’s Naturals
Today 2x Consumer Products Growth Partners (2x Partners) and General Mills’ new business and venture arm 301 INC announced an investment in D’s Naturals, creators of the “No Cow” plant-based protein bars and Fluffbutter, a protein-infused nut butter.
With bfresh, Ahold Takes on the Urban Shopper
With millennial consumers taking root in cities, retailers have realized it’s time to adapt and create store formats that appeal to this unique generation. In the Boston metro area, Ahold Delhaize has been quietly testing their own urban format: bfresh market.