Stamford, CT, January 16, 2026 - Saffron Road®, a Certified B Corp™ and leading globally inspired frozen food brand, today announced a planned executive transition, positioning the Company for its next chapter of growth.

Effective January 2026, Paul Turbeville, currently President of Saffron Road, is being promoted to Chief Executive Officer. Adnan Durrani will lead the Company by transitioning to the Executive Chairman role, where he will continue to guide long-term strategy, stewarding the mission and core values that have defined Saffron Road since its inception.

Built on the belief that food can be a bridge between cultures, and that frozen food could be both globally inspired and responsibly made, Saffron Road emerged as a challenger to category norms. From its earliest days, the brand set out to deliver bold global flavors while upholding standards around ethical sourcing, Halal certification, and social responsibility that were largely absent from the frozen aisle at the time.

Durrani, for over 30 years, is a well-known serial entrepreneur in the natural/organic food sector—his previous ventures include Vermont Pure Spring Water, Delicious Brands, and Stonyfield Farms yogurt. Under Durrani's leadership, Saffron Road has grown from an entrepreneurial startup with just four frozen entrées at Whole Foods Market into a nationally distributed, purpose-driven brand, earning Certified B Corp™ status and establishing itself as a category leader in better-for-you frozen meals. His vision and leadership continue to shine at Saffron Road, as a brand rooted in championing diverse cultures and culinary authenticity, while promoting a mission-based enterprise on a Journey to Better for humanity.

"I can't believe it's been over 16 years since I founded Saffron Road. It's truly been a labor of love. As a mission-based serial entrepreneur for over three decades, Saffron Road is my proudest enterprise. I brought on Paul over a year ago to be my co-pilot, with a clear mission to onboard him into a higher executive and leadership role, upon his successfully steering our company and team to brighter horizons during very challenging times. Paul courageously led our team with purpose and a soldier's discipline, successfully rising to the occasion! Our planned succession is indeed proceeding exactly on schedule, and I am delighted to promote Paul to the CEO position, allowing me as Executive Chair to focus on strategy, vision and enhancing shareholder value. Paul's leadership, focus, and brilliance have uplifted our entire team, and especially inspired me and our Board of Directors with a renewed level of enthusiasm for a successful future. Paul has demonstrated that he leads with Saffron Road's core values. Indeed, his superpower is his stellar marketing skill set, through which he has just started to unlock Saffron Road's latent brand power, with much more of his marketing prowess to come. I'm incredibly proud of what our team has built and am looking forward to our next stage of growth, as we scale the brand with Paul at the helm," stated Durrani.

Since joining the company, Turbeville has played a central role in translating that founding vision into scalable growth. As President, he strengthened operational leadership, sharpened marketing focus, and aligned teams around a clear, future-facing strategy - earning the confidence of our founder, Board and leadership team, as Saffron Road continues its Journey to Better®.

"Saffron Road's clarity of purpose comes directly from Adnan's vision and values," said Paul Turbeville, Chief Executive Officer. "My role is to build on that foundation - to scale responsibly, deepen our impact, and ensure this brand continues to matter in a rapidly evolving food landscape. I'm honored to lead the company forward with an exceptional team."

Kate Tayloe Pearson, Chief Marketing Officer, added, "I've had the privilege of seeing Saffron Road evolve from a founder-led vision into a brand with real scale and cultural relevance. Adnan taught us to lead with conviction, grit, and curiosity. Paul brings a sharp consumer lens, brilliant marketing leadership, and the momentum needed to elevate the brand while staying true to its values. This transition feels both deeply respectful of our past and genuinely energizing for our future."

Turbeville brings extensive experience in the consumer-packaged goods industry, with a proven track record of building high-growth, purpose-driven brands. Prior to joining Saffron Road, he served as Chief Commercial Officer at Village Gourmet and spent seven years on the leadership team at Pete and Gerry's, scaling the business from $50 million to $300 million in revenue, culminating in a successful exit to Butterfly Equity. During his tenure, Pete and Gerry's became the #1 organic egg brand in the United States and the first Certified B Corp™ in animal agriculture.

A graduate of the United States Military Academy at West Point, Turbeville served five years in the United States Army before earning his MBA from the Tuck School of Business at Dartmouth.

Mr. Turbeville has also been elected to the Company's Board of Directors. With this leadership transition, Saffron Road reinforces its commitment to disciplined growth, strong governance, and a future rooted in purpose, culture, culinary excellence, and global connection.

About Saffron Road:

Saffron Road®, a Certified B Corp, is a leading natural and organic food brand dedicated to crafting delicious, high-quality meals inspired by global flavors. Saffron Road recently made history as the FIRST Seed Oil Free Certified entrée line in the world. Guided by a mission to inspire people and connect cultures through a shared love of world cuisines, Saffron Road believes food should be both healthy and flavorful - and produced in a way that's culturally respectful, sustainable, and socially responsible.

According to SPINs/IRI data, Saffron Road is the #1 better-for-you chicken protein-based frozen single serve entrée in total US food SPINS Conventional Food - Total US (powered by Circana); NPI Product Universe; 52 weeks ending 12.28.2025.

As a Certified B Corp, Saffron Road meets rigorous standards for social and environmental impact, ensuring its products are made with ethically sourced ingredients that are better for the environment, farmers, animals, and consumers. All Saffron Road products are Halal-certified by IFANCA and available in more than 15,000 U.S. retail locations.

Saffron Road. Journey to Better®.