New Products: Collabs from Club Crackers and Like Air, Jumex Does Candy

In this week’s notable new products roundup, puffcorn brand LikeAir teams up with coffee company Copper Cow Coffee, KIND introduces Protein Max Granola and Jumex ventures into the candy aisle.

Club Crackers

Club Crackers is kicking off the new year with two new core products: Club Minis Hidden Valley Ranch and Club Extra Buttery. Both offerings are now rolling out to store shelves nationwide, with broader availability slated for March. Learn more by visiting clubcrackers.com.

KIND

KIND has launched Protein Max Granola, available in Peanut Butter and Sweet & Salty Caramel Almond flavors. Each serving delivers 15 grams of protein and 9 grams of fiber. The new product line is available on Amazon and at retailers like Publix, Walmart and Giant, among others.KIND also expanded its Protein Max Bar collection with two new flavors: Raspberry Cocoa Crisp and Dark Chocolate Crisp. Each bar features 20 grams of protein and 1 gram of added sugar. More information is available at kindsnacks.com.

BonBon

BonBon Swedish Candy Co. is expanding its U.S. presence with the debut of its first chocolate bar. The brand’s Chocolate Wafer Bar, which was reportedly in development for years, features “delicate layers of wafer and thin ribbons of chocolate,” according to a press release. BonBon Swedish Candy Co.’s Chocolate Wafer Bar is available on the brand’s direct-to-consumer website, bonbonnyc.com, and at select retailers nationwide.

Like Air

Puffcorn brand Like Air debuted its first flavor collaboration of the year – Vietnamese Coffee – created with Copper Cow Coffee. The limited edition snack combines notes of roasted coffee with a caramel finish. The online-exclusive Like Air x Copper Cow Coffee Bundle ($29.99), available on TikTok Shop and each brand’s website, includes 15 bags of Like Air’s Vietnamese Coffee Flavored Puffcorn, eight sleeves of Copper Cow’s Classic Black Pour Over Coffee, eight sleeves of Copper Cow’s Classic Latte Creamer and coupons for free Like Air and Copper Cow products at retail stores. For more information, visit likeair.com.

Nature’s Own

Nature’s Own has expanded its portfolio of breads with the addition of Life Wheat + Protein Bread, a protein-rich, keto-friendly loaf. Each two-slice serving delivers 22 grams of protein and 9 grams of fiber. The new product is available at participating retailers nationwide. Learn more by visiting naturesownbread.com.

Lifeway

Fermented food producer Lifeway Foods has announced the upcoming launch of its Probiotic Kefir Butter – a hand-churned, spreadable, cultured European-style butter. The line will debut in three varieties – Unsalted, Sea Salt and Honey – packaged in 8 oz. tubs. More information is available at lifewaykefir.com.

Jumex

Juice maker Jumex USA has made its first foray into the snacking space with the introduction of GoMix Gummies. Available in two varieties – Original and Spicy – each 5 oz. pack features Mango, Strawberry, Peach and Guava-flavored gummies. The candy is launching this month online and in select Albertsons locations in West Texas and New Mexico. Learn more by visiting jumexus.com.