Beth Kaiserman
Posts by Beth Kaiserman
From Sea to Spoon: Safe Catch Launches Soup Brand Safe Harvest
The founders of clean-label seafood company Safe Catch are betting on transparency, both in packaging and ingredient origin. The company has launched a new brand, Safe Harvest, offering a slate of soups made with clean ingredients and packed in reusable glass jars.
ZeeZees Uses Education — and Fun — to Grow Platform
Michigan-based wholesale distributor National Food Group (NFG) first brought better-for-you foods to school cafeterias in 1990. But kids and parents wanted its convenient, healthy snacks outside the cafeteria; thus the company launched ZeeZees, a CPG brand that sold online in 2017 and entered brick and mortar retail last year, where it plans to double its presence this year.
NACS 2019: Despite Growth, Consumers Want More from C-Stores
At the 2019 NACS show in Atlanta, Larry Levin, EVP of market and shopper intelligence at research firm IRI, outlined convenience store trends from the past year and how better-for-you brands can further fuel consumers’ on-the-go snacking needs.
NACS 2019: Stryve CMO on Biltong Education, Growing a Category
In this video from the 2019 NACS show in Atlanta last week, NOSH Senior Reporter Beth Kaiserman talked with Jaxie Alt, CMO of Stryve Biltong, about educating consumers, innovations in the jerky space and how Stryve’s colorful rebranding can capture protein-hungry consumers.
Yasso Grows its Team, Moves to Boulder
Sometimes the sweetest way forward is with a big change. Frozen Greek yogurt brand Yasso announced that it will relocate its headquarters to Boulder, Colorado, led by new CEO Craig Shiesley, a 25-year CPG industry veteran.
Give Peas Another Chance: PeaTos Rebrands, Expands
As part of a sprawling branding update, PeaTos this week debuted new packaging, a bolder design and new Crunchy Rings as it prepares to expand its distribution in the coming months.
Tea Time: Yogi Tea Acquires Choice Organic
Yogi Tea CEO Giancarlo Marcaccini sees a bright future for mellow moments. Owned by East West Tea Company, Yogi last week announced its acquisition of Choice Organic Teas.
The Checkout: Plant-based Meat Update, Post Holdings Spins Off its Active Nutrition Business
Beyond Meat, Impossible Foods and Gardein brand updates, Post Holdings spins off its active nutrition business, which includes sports snack brand PowerBar, and more in this week’s Checkout.
More Biscuits, Please: Mason Dixie Expands Footprint
Biscuits are well-loved — and not only in the South. Ayeshah Abuelhiga, founder and CEO of frozen better-for-you biscuit company Mason Dixie Biscuits, is globalizing the gospel of better biscuits, most recently doubling the brand’s reach into 4,200 stores throughout the U.S.
Watch: Pita Chip Founder’s Bold, Better-for-You Bars
After striking success with natural pita chip company Stacy’s, sold to PepsiCo in 2006, Stacy Madison is jumping back in the CPG game, launching refrigerated bars into retail under new brand BeBold. At this year’s Natural Products Expo East trade show in Baltimore, Madison told NOSH reporter Beth Kaiserman that despite entering a crowded category, having superior ingredients can mean a bold future in bars.




