Earlier this year, meat snack brand Stryve closed a $16.5 million round of funding. Much of the capital went towards building out a 52,000 square-foot manufacturing facility in Madill, Oklahoma, both to scale its own brand and copack for other biltong producers. The company is also focused on marketing — rebranding this year and investing in education campaigns. Biltong is air-dried and has a different taste and texture than jerky — something the brand is still striving to explain to U.S. consumers who are less familiar with the product.
In this video from the 2019 National Association of Convenience Stores (NACS) show in Atlanta last week, NOSH Senior Reporter Beth Kaiserman talked with Jaxie Alt, CMO of Stryve, about educating consumers, innovations in the jerky space and how Stryve’s colorful rebranding can capture protein-hungry consumers.
For the whole conversation with Alt, view the video above.